Amusement parks

What's new for Gardaland's 50th season

Animal Treasure Island, Europe's longest dark water ride debuts

by Enrico Netti

4' min read

4' min read

Many novelties for the first 50 years of Gardaland, the theme park in the province of Verona. The most important one is "Animal Treasure Island", new big attraction with an underground water dark ride covering an area of over 6 thousand square metres. A world premiere fruit of an investment of around 10 million born from the creativity of Merlin Magic Making, division of Merlin Entertainments, which owns Gardaland. The attraction brings to life an adventure on a mysterious island along a route with over 20 scenes. "It is the longest aquatic dark ride in Europe with a duration of 9 minutes and 30 seconds - explains Stefano Cigarini, Ceo & Vice President Gardaland Resort - enveloped by a very high fidelity sound system with a 25 track soundtrack, geolocalised and enveloping sounds in a themed setting with, among other things, big screens with video mapping for a wow effect". The capacity is 1,200 people per hour, about 12,000 throughout the day.

La corsa di Animal Treasure Island

Within the Merlin Group's 130 attractions, museums, Sea Life Aquarium and theme parks, "Gardaland contributes 10% of revenues," emphasises the CEO. "It is the number one attraction in Italy and beats the Coliseum in terms of takings, while in terms of number of visitors it ranks fourth after the Coliseum, the Vatican Museums and the excavations of Pompeii. During its 50 years of activity "Gardaland has been visited by more than 100 million visitors overall," adds Cigarini. A "factory" of fun and amusement that, when fully operational, employs over 1,300 people, more than 700 of whom are seasonal, which in summer, with the evening opening, becomes 1,100, plus 230 permanent employees.

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Among the park's new additions for the season is 'Dragon empire', an entirely redesigned area where the Orient takes shape amidst lights, colours and adrenaline. Here, the indoor Rocket Factory experience challenges you to become an apprentice to the masters of fireworks, while Dragon Rush provides all-round thrills with unpredictable turns.

Le novità di Gardaland

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Gardaland Theatre will host the debut of "A.I. The future is here", a show that blends technology and creativity to create an extraordinary experience. Astonishing special effects and incredible performances will captivate the public, overcoming all language barriers to make them think about the relationship between man and artificial intelligence. The park will also "celebrate" mascot Prezzemolo with "Prezzemolo and the mystery of hidden worlds". The film produced by Gardaland is screened in Cinema 4D and offers the public a new cinematic experience full of emotions and twists. Science and magic intertwine to create an adventure through distant worlds, the same ones that have inspired and marked the park since 1975. Guests will experience together with Prezzemolo a reverse journey to the origins of the park in a truly unique way.

New production at the Theatre of Fantasy with "Bim Bum Bam live", the TV programme broadcast in the 80s and 90s by Italia Uno, whose theme songs were actually filmed at Gardaland, which launched Paolo Bonolis. Protagonist of the show will be Uan - the irresistible pink puppet who has entertained entire generations with his overwhelming charm. Uan will return to Gardaland to celebrate the Park's birthday and to reunite with his great friend Prezzemolo in an event designed to excite those who have grown up with the programme and to involve the younger ones of today.

The hotel offer

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Adjacent to the park there is the Gardaland Resort, three hotels with 475 rooms, more than half of which themed, with 1,500 beds and "Gardaland is the only destination resort in Italy with three themed hotels" underlines Cigalini. With the new season the offer has been diversified and Gardaland Hotel has become a 3-star superior structure, proposing a "ready for fun" experience ideal for guests wishing to experience the magic of Gardaland in a smart and dynamic way. Services will include self check-in, automatic ticketing and exclusive entertainment moments such as the meet & greet with Prezzemolo twice a day. Gardaland Adventure Hotel and Gardaland Magic Hotel will continue to represent the premium 4-star offer, conceived for those looking for a totally themed experience, rich in details with a made-to-measure welcome thanks to the presence of a team always available for every request. Guests of these facilities will be able to enjoy exclusive services.

History and Merchandising

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Among the many events to celebrate the anniversary, the highlight day will be 19 July, the same day when Gardaland, then the first amusement park in Italy, was opened in 1975. Livio Furini, an entrepreneur from Verona, wanted it after visiting Disneyland in California. The initial investment was 200 million lire, which at the time had considerable purchasing power compared to today's value of around 100,000 undiscounted euros. Among the many celebrations on 19 July, there will also be a special stamp from the Italian Post Office.

For the anniversary the logo also changes. The new one is gold and has an innovative design: the number "5" merges with the "G" of Gardaland. The "50" turns into the word "GO", an optimistic look towards the future.

Two "tributes" to the mascot of the park have also been created in collaboration with Thun: the Prezzemolo Tree and Prezzemolo 50. Made in the unmistakable Thun style, these collectors' pieces will allow you to bring an iconic symbol of Gardaland into your own home. Available exclusively in the e-shop and in the Park's shops.

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