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New AI-powered glasses don’t overheat; EssiLux shares under pressure in Paris

But analysts at Equita remain optimistic: revenue from AI glasses is expected to grow by 20 per cent this year

Eleonora Micheli

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3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

(Il Sole 24 Ore Radiocor) - EssilorLuxottica shares are down in Paris, despite the group announcing that the development of smart glasses produced in collaboration with Meta is gathering pace.

The new generation of AI glasses was unveiled at Meta Connect, featuring a comprehensive product portfolio. Among the new releases are “a new range of audio glasses and the third generation of Ray-Ban Meta, as well as a further expansion into new geographical areas for the AI glasses already available on the market”. By the end of the year, a press release from the group highlighted, “the overall portfolio will exceed 100 combinations of models and styles”. The two companies also announced the arrival on AI glasses of Muse, the new AI agent developed by Meta.

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On the audio front, Ray-Ban Meta Audio is set to launch – a new range of AI glasses without a camera, which are slimmer and lighter, designed to ‘deliver high-quality audio without isolating the wearer from their surroundings’.

EssilorLuxottica is also focusing on the global expansion of its products within the retail network, bringing ‘its portfolio of AI glasses to an ever-increasing number of consumers’ and entering new markets in the coming months, including Poland, Portugal, Israel, South Africa, Indonesia, Thailand, Hong Kong, New Zealand, Malaysia and the Philippines.

Meta Ray-Ban Displays, on the other hand, are already available online in five new markets: the United Kingdom and Canada, as well as France, Italia and Germany, where, however, they will gradually become available for pre-order, initially at selected retail outlets in Vancouver, Toronto, London, Paris, Milan, Rome, Frankfurt, Hamburg and Munich.

“From the launch of Ray-Ban Stories five years ago to the development of an ever-expanding range of AI glasses, offering consumers an unprecedented choice in terms of brands, price points and technological features, we are proud to have been the first to create this new product category,” said Francesco Milleri, Chairman and Chief Executive of EssilorLuxottica.

Analysts at Equita welcomed the group’s announcements and reaffirmed their ‘buy’ recommendation on EssilorLuxottica, with a target price of 223 euros. “Essilux’s commercial response to market concerns regarding growth opportunities in the sector and increasing competition strikes us as very clear and strong: expansion of the product range in terms of styles, solutions and geographical coverage; maintaining leadership in product innovation; and reaffirming the strong partnership with Meta,” the analysts highlighted.

According to Equita, these developments are expected to underpin structural growth in the sector. In particular, the brokerage firm expects the AI glasses business to record 20 per cent growth this year, bringing revenues to around 2 billion euros. Analysts believe this growth rate is likely to continue in the coming years. “Consensus estimates regarding this growth driver for the group are still highly variable and difficult to substantiate, given the limited data currently available, but we find it hard to believe that it is not a significant growth driver for the group, as the market appears to be pricing in at present,” Equita emphasises in today’s note.

The simulation also highlights that the price-to-adjusted-earnings ratio for 2026 and 2027 stands at relatively modest levels, at 21 and 19 times respectively.

However, the company’s shares have fallen by around 44 per cent since the start of the year, affected by doubts over demand for fashion goods, fears regarding competition in the AI glasses sector, where major tech groups are entering the market, as well as family disputes within the controlling shareholder Delfin, which holds over 32 per cent. Following a meeting with Italian trade unions, EssilorLuxottica has reassured stakeholders regarding its development plans, which will go ahead regardless of the reorganisation of the Del Vecchio family’s holding company.

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