New AI-powered glasses don’t overheat; EssiLux shares under pressure in Paris
But analysts at Equita remain optimistic: revenue from AI glasses is expected to grow by 20 per cent this year
Eleonora Micheli
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(Il Sole 24 Ore Radiocor) - EssilorLuxottica shares are down in Paris, despite the group announcing that the development of smart glasses produced in collaboration with Meta is gathering pace.
The new generation of AI glasses was unveiled at Meta Connect, featuring a comprehensive product portfolio. Among the new releases are “a new range of audio glasses and the third generation of Ray-Ban Meta, as well as a further expansion into new geographical areas for the AI glasses already available on the market”. By the end of the year, a press release from the group highlighted, “the overall portfolio will exceed 100 combinations of models and styles”. The two companies also announced the arrival on AI glasses of Muse, the new AI agent developed by Meta.
On the audio front, Ray-Ban Meta Audio is set to launch – a new range of AI glasses without a camera, which are slimmer and lighter, designed to ‘deliver high-quality audio without isolating the wearer from their surroundings’.
EssilorLuxottica is also focusing on the global expansion of its products within the retail network, bringing ‘its portfolio of AI glasses to an ever-increasing number of consumers’ and entering new markets in the coming months, including Poland, Portugal, Israel, South Africa, Indonesia, Thailand, Hong Kong, New Zealand, Malaysia and the Philippines.
Meta Ray-Ban Displays, on the other hand, are already available online in five new markets: the United Kingdom and Canada, as well as France, Italia and Germany, where, however, they will gradually become available for pre-order, initially at selected retail outlets in Vancouver, Toronto, London, Paris, Milan, Rome, Frankfurt, Hamburg and Munich.

