NewPrinces finalises acquisition of Plasmon from Kraft Heinz
The final purchase price of the Transaction was EUR 124.3 million, paid entirely in cash
Following the announcement released on 9 July 2025, NewPrinces and The Kraft Heinz Company announce the completion of the acquisition by NewPrinces of 100 per cent of the share capital of the newly formed company Plasmon from KHC's Italian subsidiary, Heinz Italia S.p.A. Thus a note from the companies.
The target,' the note continues, 'controls the activities related to the production, packaging, marketing, sale and distribution of baby food and specialised nutrition products, including the Plasmon, Nipiol, BiAglut, Aproten and Dieterba brands, as well as the production plant in Latina.
The final purchase price of the Transaction was EUR 124.3 million, paid entirely in cash. The target's business recorded sales of approximately EUR 170 million and an Ebitda of EUR 17 million as at 31 December 2024. The deal is part of Kraft Heinz's strategy to drive profitable growth through its Accelerate platforms, which include Heinz Tomato Ketchup and other 'Taste Elevation' products such as mayonnaise, table sauces, culinary products and ready-made sauces. In Italy, Heinz continued to record steady growth in both the Retail and Away from Home channels, significantly increasing its market share in the Taste Elevation category.
Angelo Mastrolia, President of NewPrinces, commented: 'The finalisation of this transaction represents the fulfilment of a long-term strategic vision. Bringing back to Italy brands such as Plasmon, Nipiol, BiAglut, Aproten and Dieterba, which are deeply rooted in the identity of our country, together with a highly efficient production plant such as the one in Latina, strengthens our position as a reference platform in the high-margin segment of baby food and specialised nutrition in Italy and Europe. We now look to the integration of Plasmon and the exploitation of the significant industrial and commercial synergies with the capabilities already present in the Group, in order to generate value for all our stakeholders".
Carmela Bazzarelli, Managing Director of Kraft Heinz Italy, commented: "We believe that the business is well positioned to continue its development path under the leadership of the NewPrinces Group, a leader in the food & beverage sector and the ideal partner for the growth of these historic brands. Kraft Heinz reaffirms its commitment in Italy, where it will continue to focus on the growth of the Taste Elevation platform with the Kraft and Heinz brands, supported by new investments and an increased strategic focus made possible by this transaction".
