Next Yacht Group is expanding its sales network across Europe and Turkey
Vice-President Mattei: “We aim to strengthen our presence in the key markets for the high-end yachting sector”
Next Yacht Group, a yachting company that brings together the Maiora and Ab Yachts brands and forms part of the GB Invest Holding portfolio, is expanding its sales network across Europe and beyond. This move suggests that the company’s senior management may be planning further steps in the market. In April, the group announced the establishment of Next Yacht Spain, a new entity dedicated to commercial development and direct management of the region, in partnership with Smart Yachting, a Spanish company operating primarily in the Balearic Islands, providing sales and management services for luxury yachts.
In June, the company took further steps. It established Next Yacht Adriatic and Next Yacht Germany, aiming to strengthen its presence in the Adriatic and Central European markets through an agreement with Splendid Yachting, a leading company in yacht sales, charter and brokerage in Croatia, Slovenia, Germany, Austria and Switzerland. Also during the month, the Italian group entered into a further partnership, this time with YSC Yacht Sales Centre, establishing Next Yacht Turkey.
Under this partnership, Ysc will operate in Istanbul as the official distributor for the Maiora and Ab brands, as well as serving as the official representative for Next Yacht in Turkey, handling sales and management, technical support, customer experience and after-sales services.
“The expansion of our international network,” explains Giorgio Mattei, vice-president of Next Yacht Group, “is part of a very specific strategy: to strengthen our presence in the most significant markets for high-end yachting, through carefully selected partnerships with operators who share our values, our positioning and a genuinely boutique approach, based on quality and customer care. Turkey, the Adriatic, Germany and Spain represent areas of great interest, both due to growing demand and their centrality within the main international yachting routes.”
In each of these regions, he continues, “we have chosen partners who possess in-depth knowledge of the local market, a solid reputation and proven expertise: essential qualities for effectively implementing a business model focused on excellence and personalisation, and for consistently representing the Ab Yachts and Maiora brands”.
