In the Spotlight

Norme & Tributi Plus gets a makeover: a new visual identity, greater specialisation and AI-powered research

The Il Sole 24 ORE Group’s system of vertical newspapers, aimed at professionals and the public sector, now features a new design, a revamped editorial structure comprising six verticals, and advanced tools for accessing content

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

A new visual identity, a completely redesigned content architecture and a search function enhanced by artificial intelligence. These are the main new features of the new Norme & Tributi Plus, the Il Sole 24 ORE Group’s system of specialised daily publications aimed at professionals and the public sector, which is being launched at a time when demand for specialist information from professional firms and public bodies is increasingly shifting to digital platforms.

The aim is to offer increasingly high-quality, specialist information tailored to readers’ operational needs, strengthening our relationship with long-standing users whilst at the same time expanding the audience of professionals who choose the Il Sole 24 ORE Group’s verticals as their go-to source for the latest updates every day.

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Il nuovo logo

One of the most striking elements of the rebranding is the new logo, designed to highlight the shared identity of the six regional newspapers whilst also emphasising the unique characteristics of each publication. The new brand identity thus creates a recognisable brand across the Group’s entire professional portfolio, whilst maintaining the positioning of each individual publication.

 

Another important development concerns the evolution of the editorial offering. The verticals have in fact increased from five to six: alongside Tax, Law, Employment and Condominiums & Property, the former Local Authorities & Construction section has been split into two new independent publications: Local Authorities & Public Administration and Construction & Regional Planning, to ensure an even greater depth of analysis on issues of growing importance to professionals and public administrations.

The new homepage of Norme & Tributi Plus, moreover, marks a further step forward in the browsing experience: a single environment that strengthens the link with the daily newspaper, highlights related content and offers greater visibility to the Group’s editorial and training initiatives, through a new interface that allows for clearer reading. In turn, the Norme & Tributi section of ilsole24ore.com has been redesigned to offer even greater immediacy to the various audiences browsing the site. There is a dedicated space for information for the general public in the new “Regulations for Everyone” section, alongside increasingly clear and intuitive usability for professionals, in the spirit of editorial continuity between news and in-depth analysis. The result is a more seamless reading experience for those navigating the regulations sections of the online daily and the Plus verticals: anyone starting with a news item on current tax or administrative affairs can more easily find the corresponding technical analysis, and vice versa.

On the technological innovation front, the new AI-powered search function is also making its debut. This feature complements the traditional search function and delivers more relevant and contextualised results, whilst allowing users to access directly the sources used to formulate the answers. This development is designed to simplify the day-to-day work of professionals and enhance the use of *Il Sole 24 Ore*’s extensive information resources.

The innovation drive will continue over the coming months with the introduction of new audio and video formats, developed to meet the needs of an audience increasingly seeking flexible, multi-channel viewing options.

 

The new version of the appNorme&Tributi Plus for iOS and Android devices is also available; it is fully aligned with the new visual identity and enhanced with access to the two new sections: Local Authorities & Public Administration and Construction & Land Use.

 

The project reaffirms the Il Sole 24 ORE Group’s commitment to providing increasingly effective and innovative information tools that are closely tailored to the needs of professionals, businesses and public administrations, in keeping with a publishing tradition that continues to evolve in order to anticipate the challenges of the future.

 

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