Dutch Design Week 25, a quarter-century-long laboratory of forms and materials
On its 25th anniversary, the Eindhoven exhibition brought together 2500 designers and 300,000 visitors under the theme 'Past. Present. Possible'
by Enrico Marro
Key points
"Past. Present. Possible". Past, present and possible: ever more proudly experimental from the title, in its 25th edition the Dutch Design Week in Eindhoven brought together more than 2500 designers scattered across 120 locations in the city (from former factories to streets and squares) and hosted some 300,000 visitors over nine days of exhibition.
At the dawn of its first quarter century, one of Northern Europe's most important exhibitions has now become more than ever a huge open-air laboratory on forms, materials and technologies.
A unique ecosystem in Europe
"We started in 2001 with what was then called the Design Event: thirty designers and maybe a thousand visitors," explains Miriam van der Lubbe, one of the founders of Design Week and creative director of the event, to Il Sole 24 Ore.
"Those were the years when Eindhoven was reborn after the economic crisis of the early 1990s. There was a lot of desire to do and a lot of space in the former factories available. We wanted to create a different exhibition than in Milan, less product-centred.
"The future? We will remain focused on Eindhoven," van der Lubbe clarifies, "without dispersion to other locations, and always open to experimentation: we will focus on 'density' and quality rather than quantity, continuing to grow this unique ecosystem in Europe.
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