Numa is expanding rapidly in Italia: five new openings in Rome, Milan and Florence

In Milan, the group has opened Numa Manfredo, a venue adjacent to the existing Numa Camperio. The project involved a historic building containing the remains of an ancient Benedictine monastery, integrating the new accommodation facility into a prestigious architectural setting.

In Florence, however, the new openings involve two properties with different characteristics. Numa Fiesolana, in the Santa Croce district, is the result of the complete refurbishment of a former hotel and brings the group’s digital hospitality model to a central location, a short distance from the Duomo.

Numa Della Robbia, on the other hand, is housed in an Art Nouveau villa, in which a number of original architectural features have been preserved: from the wrought-iron balconies to the carved stone entrance, right through to the vaulted ceilings with exposed brickwork and the decorated floors. The private courtyard has been transformed into a communal space for guests.

The business model: technology and partnerships with property owners

The five new openings highlight the flexibility of Numa’s business model, which is not limited to traditional hotel management. The group can take over the running of existing properties or work alongside owners on refurbishment projects, from the development stage right through to completion.

Technology is one of the key elements of this strategy. Using proprietary digital systems, Numa automates various operational processes, with the aim of improving operational efficiency, keeping costs down and optimising workflows. This approach also makes it possible to apply common operational standards to properties with different architectural and functional characteristics.

“These five new openings are a clear demonstration of our flexibility and our ability to adapt seamlessly to Italia’s rich and diverse architectural heritage,” said Umberto Ottaviani, Numa’s Country Manager for Italy. “ “Our technology enables us to manage complex historic properties efficiently, standardising operations without ever compromising the unique heritage of each property.”

A fragmented market and new opportunities for operators

The Italian strategy is set against a property market characterised by the presence of numerous private owners and a wide variety of assets, differing both in size and in the complexity of the work required.

For Numa, this fragmentation presents an opportunity to develop long-term agreements with investors, property owners and developers, offering operational and technological expertise as an alternative to traditional direct management.

“The Italian property market is one of the most fragmented in Europe, with ownership concentrated mainly in private, family-run companies, which hold a diverse range of assets, from straightforward acquisitions to complex refurbishments,” said Dimitri Chandogin, co-founder and chairman of Numa. “Choosing an operator for a portfolio of this kind is a long-term commitment, not just a simple transaction.”

The group therefore aims to position itself as an industrial partner for property development, offering an operational model that combines management, technology and the ability to adapt to the specific characteristics of individual assets.

Over 10,000 units managed in Europe

The new Italian openings form part of Numa’s European expansion strategy; the company operates in over 40 cities across 15 countries and manages more than 10,000 units, according to figures released by the company. Growth is being driven both by organic expansion and through acquisitions.

The expansion of the Italian portfolio therefore strengthens the group’s position in three of the country’s main tourism markets and confirms the role of property regeneration and partnerships with owners in its development strategy.