Protagonists

Numa, revenues to grow by 100% in 2024

2' min read

2' min read

The year 2024 of Numa, the European digital hospitality group, closed with over 80 million euros in revenue, a gross operating profit of around 50 million and more than one million nights booked.

"We are redefining the hospitality industry by leveraging cutting-edge technology solutions to meet the evolving needs of modern travellers," said group CEO Christian Gaiser. "We have built a profitable and resilient business in Europe based on sustainable rental coverage ratios and a strong balance sheet. We expect strong growth in 2025 and beyond'.

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2024 marked the group's entry into the UK market with the opening of the Numa Bloom facility in London's Bloomsbury district and the acquisition of the UK-based Native Places, which operates 800 units in London, Manchester, Edinburgh and Glasgow.

At the same time, expansion strengthened in Southern Europe. In Madrid, a joint venture with Alting transformed a Fuencarral building into an innovative short-stay complex. In Lisbon and Malaga, new operations were launched to intercept growing demand. In Italy, new facilities were opened in Rome, Venice and Florence, under the leadership of new general manager Umberto Ottaviani.

In Northern Europe, it also debuted in Copenhagen through a partnership with Invesco Real Estate, with a first opening in the Nørrebro district.

But the heart of the business remains the proprietary platform, which automates 65 per cent of guest communications and uses Ia agents to optimise room allocation and operational management. In-house developed technologies have reduced staff workload by 70 per cent and improved response times by 90 per cent.

In 2025, further upgrades are planned: in-room AI assistants, automated inspections and predictive maintenance solutions. Artificial intelligence will also be used to analyse and optimise layouts and floor plans during expansion.

In addition to Native Places, the group has signed key agreements with Amundi Immobilier in France, with projects near the future Grand Paris Line 15, and with Regensburg Iberia and Deka Immobilien Investment for new energy-efficient structures. All recent projects meet the German KfW 55 standard and some structures are DGNB Gold certified.

New strategic appointments include Antonio Fragateiro as Director of Real Estate for Portugal and the addition of Andrea Favarato and Sarah Sonntag for the development of the corporate platform 'NUMA for Business'. A new advisory board, comprising leading figures from Nike, Airbnb and G-Star, will support the brand positioning.

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