Nvidia, the ceo takes the plunge and sells millions of shares

Jensen Huag, CEO and founder of Nvidia, has decided it's time to get back to monetising. It's time to cash in again, after the great success his company has had with the artificial intelligence boom. So, between 20 and 23 June, he sold 100,000 shares in the company, cashing in around $14.4 million. But this is only the first move in a broader plan: Because from documents filed with the SEC, Huang could end up selling up to $865 million in Nvidia stock by the end of 2025.

The sale takes place under a scheme called Rule 10b5-1. This is a legal instrument that allows company executives to sell shares according to a set timetable, avoiding suspicions of insider trading. Huang had already adopted a similar plan last year, selling about 6 million shares for more than $700 million.

Despite these sales, the Taiwanese-born CEO remains one of Nvidia's largest individual shareholders, with around 75.7 million shares in his portfolio and others through trusts and partnerships.

This is also why the news of the sales did not frighten the markets, with Nvidia's share price firmly above $145. For analysts, Huang's move is ordinary financial planning, and not a sign of distrust.

The Santa Clara (California) giant's shares are up 7% since the beginning of the year and have gained over 22% in the last twelve months. But the boom came in 2023 and 2024, with the company going from a market cap of 200 billion to over 3 trillion. As a result, the ceo's wealth grew, estimated at around $126 billion by Forbes. A wealth composed almost entirely of Nvidia shares. This is why the current round of selling seems to be a strategy of diversification and risk reduction.