Luxury

Swiss watch exports down in October: China and Hong Kong down, USA and Japan hold

In October, Swiss watch exports fell by 2.2% year-on-year. The United States and Japan remained the main driving markets, while China and Hong Kong declined again. Europe showed a varied picture, with the UK posting a moderate positive sign

2' min read

2' min read

Limited decline in October for Swiss watch exports. By far the main drivers were once again the USA and Japan, while China and Hong Kong saw further declines. There was a mixed picture for Europe, with the United Kingdom showing a moderate positive sign and the other major markets showing a negative sign, including Italy which, however, recorded a limited decline.

 

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In the month, exports of Swiss timepieces amounted to CHF 2.34 billion (EUR 2.51 billion at current exchange rates), 2.2% less than a year earlier. For the whole of January to October 2024, Swiss exports amounted to CHF 21.53 billion (EUR 23.14 billion), 2.6 per cent less than in the same period of 2023. The sharp fall in October (-12.4%) was therefore not repeated, which allowed the overall decline to remain within the expected limits.

 

In October there was this trend for the ten largest markets: US 421 million francs (+11%), Japan 190 million (+20%), China 167 million (-38%), UK 164 million (+2%), Hong Kong 161 million (-14%), Singapore 143 million (+0.6%), Germany 108 million (-5%), France 106 million (-4%), UAE 97 million (-13%), Italy 93 million (-1.4%). As far as the type of product exported is concerned, the high range (price above CHF 3,000) again played the biggest role, with +1.7% in value; for the medium-high range (price between CHF 500 and 3,000) there was -21%, for the medium range (price between CHF 200 and 500) -9% and for the basic range (price below CHF 200) -12%.

L’economia europea riparte, ma è lenta

Looking at the first ten months of 2024 as a whole, these are the figures for the markets that make up the top ten: United States 3.6 billion francs (+5%), China 1.7 billion (-26%), Japan 1.6 billion (+11%), Hong Kong 1.5 billion (-19%), United Kingdom 1.4 billion (-1%), Singapore 1.3 billion (-0.5%), Germany 1.09 billion (-2%), France 1.08 billion (+3%), United Arab Emirates 1.01 billion (+1%), Italy 870 million (-1%). The January-October snapshot of the ten largest markets therefore shows four with a positive sign and six with a negative sign, with Italy containing the drop and maintaining tenth place.

I dati e le analisi confermano i trend negativi

The export figures provided by the Federation of the Swiss Watch Industry (Fh) are a significant inicator, considering that the Swiss watch industry accounts for over 50% of the sector's worldwide turnover and exports over 90% of its production. The international economic slowdown and the strength of the franc, which effectively makes Swiss products more expensive, are factors that are now holding back Swiss exports after the strong expansion of past years. The Fh emphasises the containment of the downturn in October, according to many a sigh of relief after the marked decline in September. The impression of several industry analysts is that for the Swiss pole, considering the current international scenario, limiting the contraction in 2024 to 2-3% per annum may now be a goal.

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