Olla Home Solution: from design to turnkey practices

The first company in Leader for Growth 2025, the ranking compiled by Sole 24 Ore and Statista, is an example of how companies can be born from intuition. In the autumn of 2020, when the pandemic was still raging and the 110% superbonus for the energy requalification of buildings had just appeared on the market, Samuel Olla, 37, thought that the family business in the Pistoia mountains, Bg Legno, which produces wood and aluminium windows, could be the springboard to launch himself into the world of subsidised green. The fact that the superbonus was still shrouded in bureaucratic snags and application difficulties was a deterrent, but also an opportunity.

Here was in fact the idea: to create a young and dynamic company to manage energy redevelopment operations, from the design of the works (coat, photovoltaic system, recharging columns, window frames, shutters, heat pumps) to the documents to be produced to obtain bonuses, from tenders and subcontracts to the financial solutions to be applied to the intervention, such as credit transfer and invoice discounts. A turnkey service: the customer would not have to worry about anything and would have improved their property without shelling out any money. This is how Olla Home Solutions of San Marcello di Piteglio (Pistoia) was born, in October 2020 with a share capital of 10,000 euro, a company that in three years has had the highest growth in Italy: it has gone from a turnover in 2020 of 560,000 euro with a single employee and a profit of 79,000 euro, to a turnover in 2023 of 89.6 million with a dozen employees and a profit of 6.7 million euro. Olla Home Solutions was set up to serve the private sector, but over time it has expanded its customer portfolio to include public bodies, non-profit organisations, third sector entities, and the social and healthcare world. From Tuscany, the business expanded to Umbria, Sicily, and Lombardy. The growth factors have been the creation of a young team, with an average age under 30; the development of rapid business procedures; and, above all, the dialogue with banks for the management of the plafonds that allow the purchase of tax credits generated by bonuses. Now that the incentives are being reduced, Olla expects to close 2024 with a turnover of 30 million, but in the meantime it has transformed itself into an Esco (energy service company) and is developing green building in the earthquake-stricken areas of Umbria, Marche and Abruzzo.