Media

Olympics, new agreement between Warner Bros. Discovery and Dazn for 6 thematic channels

After Sky and Timvision, Warner Bros. Discovery signs an agreement with Dazn for the broadcast, on the platform, of 6 new Eurosport thematic channels dedicated to the Paris Olympics

by Andrea Biondi

Didier Drogba con la torcia olimpica a Marseille. (AP)

2' min read

2' min read

After Sky and Timvision, now it is the turn of Dazn. Warner Bros. Discovery has signed an agreement with the streaming platform that will allow the broadcasting, on Dazn, of 6 new Eurosport thematic channels dedicated to the Paris Olympics that will take place from 26 July to 11 August. These will be 24-hour windows for a total of 700 additional hours of live coverage.

These new channels, reads a note, will be added to the channels already present in the app, which in the coming weeks will also broadcast much-awaited events such as the Giro d'Italia, which has reached its crucial stage ahead of the grand final on 26 May, and the second Slam of the season, Roland Garros, which will see the world's most important players and a large contingent of Italian tennis players compete on the red clay of Paris from 26 May to 9 June.

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"Thanks to the new strategic partnership with Warner Bros. Discovery, Dazn consolidates its wide catalogue of premium sports events, enriching with a never-before-seen programming, the offer for its subscribers who will be able to live the exploits of the great sports athletes who will take part in one of the most awaited events of this summer, as well as one of the most important in the world: the Paris 2024 Olympic Games,' commented Stefano Azzi, CEO of Dazn Italia.

"The Paris 2024 event is approaching and it is with great pleasure that, thanks to this agreement with our strategic partner Dazn, the most important sporting event of the year will have even more visibility. Sport represents an incredible opportunity to engage audiences, arouse their enthusiasm and build their loyalty and, in this sense, the Eurosport branded offer guarantees our partners top events such as the Olympic Games, but also tennis, cycling, winter sports, motor sports, golf and much more," commented Alessandro Araimo, Managing Director Warner Bros. Discovery Italy & Iberia.

With the agreement made with the platform headed by the magnate Len Blavatnik's Access Industries, Warner Bros. Discovery on the Olympics, of which the US media giant has obtained, for the second time, the audiovisual rights for the whole of Europe, in this case from 2026 (the Olympics in Milan-Cortina) to 2032.

Within this framework, the decision is to guarantee all live coverage only to subscribers to the Warner Bros. streaming platform. Discovery, which in Italy is Discovery plus (it will become Max, as in the USA and other countries, in 2026), with the part of the free-to-air rights for the next Olympic Games sold to RAI and a more substantial part of live broadcasting to the various platforms that can act as hubs and transmission belts. Sky, Tim's Timivision and, now, Dazn. After all, once upon a time - and Discovery has directly verified this in the past years, having been awarded the audiovisual rights for the Olympic Games throughout Europe for 2018-24 - the only possible outlet in terms of sub-licences came from TV broadcasters, pay and free. Now streaming platforms represent an additional element. And not a small one.

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