On The Beach powered by White, the strategic resort destination for the fashion industry

Luigi De Sanctis, CEO and founder of True – a leading event in the B2B luxury hotels sector – speaking at the On The Beach panel, stated that he would be delighted to collaborate with White to bring fashion to resort hotels, which are keen to incorporate it as an asset for developing their business model; Never before has there been such a demand for fashion as part of the luxury experience for top clients, who find themselves enjoying dream holidays in unique venues in Italia and around the world.

These partnerships will also support the project’s evolution towards an increasingly itinerant format, taking On The Beach to some of the most prestigious destinations and transforming it into a platform capable of further strengthening the relationships between its client brands and buyers at iconic locations in the international hospitality sector.

International buyers have confirmed the success of On the Beach, highlighting the quality of the selection, the discovery of new brands and the tangible business opportunities offered by the event.

“The range on offer is very diverse: from footwear to accessories, from clothing to beachwear, featuring brands from various countries and a significant presence of Colombian labels,” said Alessandra de Witt Montaudouin, curator and retail strategy consultant at Bulgari Hotels & Resorts. “ “Although this is a relatively small-scale event, this is actually an added bonus: it allows us to devote more time to engaging directly with people and brands. I’ve had the opportunity to discover new techniques, creative approaches and different products. And that is precisely what we buyers are looking for: companies capable of offering something new and authentic.”

Leo Guegan – Accessories and Shoes Buyer at Printemps – and Clara Marie Ferrand – Womenswear Buyer at Printemps – comment: “For us, it’s an excellent preview of the resort collections and an opportunity to discover new brands. We’re also delighted to see Chapters taking centre stage at a pop-up shop with a very interesting selection of brands. At the same time, we’re excited to discover Colombian brands and other new offerings from various markets.”

“Our experience was extremely positive and inspiring. The event proved to be a great opportunity to discover new brands and learn more about some particularly interesting creative ventures. Among the brands that caught our attention the most were Teti Milano and North Beachwear. We also greatly appreciated the area dedicated to Colombia, Makeno, which offers a selection of brands brimming with personality and innovative concepts. Our real favourite was Zanatany Concept, thanks to its raffia bags embellished with original and refined charms. Finally, we particularly appreciated the retail experience offered by Chapters, which provides an engaging and distinctive approach to the product. Overall, On the Beach proved to be an event brimming with discoveries, inspiration and new opportunities,” add Cassandra Panganiban and Pauline Pellen, buyers at Galeries Lafayette.

‘We are the leading global marketplace dedicated to independent brands, with stores in Los Angeles, London and New York. The selection of brands here was truly extraordinary. I was deeply impressed by the quality and originality of the range: I discovered some of the best brands from Colombia and virtually all the most innovative and distinctive brands currently emerging in Europe. What impressed me most was not just the mix of products, but above all the level of innovation, the research into materials and the ability to offer new solutions. A particularly significant aspect is that the UK is not usually the first market to embrace these innovations; in this case, however, we were definitely at the forefront. I can say without hesitation that this was one of the best events I have ever attended. Exceptional content, impeccable organisation, extraordinary people and, above all, huge business opportunities. There really is a great deal of business to be developed,” continues Hugo Empson, Head of Partnerships at Wolf & Badger.

Among the highlights of the recently concluded edition were 12 Colombian brands selected by Makeno (Medellín), a concept store founded by Paola Betancur and Manuela Rubio and now a leading destination for contemporary Latin American design. There was also a spotlight on Monica & Friends by Monica Sarti, who was recently appointed Vice-President of WHITE: a project that has reinterpreted the evolution of the boutique concept within resorts through a selection of the sector’s finest offerings.

Also featured at On the Beach was Chapters, a project curated by Federica Montelli, who has added a new chapter to her creative journey with a pop-up dedicated to international brands that convey a contemporary, authentic and sophisticated vision of summer.

The partnership between WHITE and Gran Canaria Swim Week (GCSW) has been renewed for June and September 2026. As part of the ‘On The Beach’ event, designer Elena Morales was introduced as the winner of the GCSW 2025 Award for Best Sustainable Collection. The initiative, promoted by Gran Canaria Moda Cálida in collaboration with the Cabildo and the Gran Canaria Chamber of Commerce, aims to strengthen the internationalisation of the island’s brands. Throughout 2026, promotional, networking and international communication activities are planned, targeting buyers, the press and industry professionals, in addition to GCSW’s participation in the On The Beach and WHITE Milano projects.