Objects of Desire

On this jewelled chessboard, the queen always wins

‘Playing is a serious matter,’ as Gianni Rodari used to say. In the Coco Game range, the image of Mademoiselle – wearing a hat, a tweed jacket and a string of pearls – is the central source of inspiration.

La preziosa scacchiera (37,9 x 37,9 cm) della collezione Coco Game è un pezzo unico. Ha la base in ossidiana, 64 caselle in ceramica hi-tech, bianca e nera. Ognuna delle 32 pedine rappresenta un particolare dell’universo della maison. Costa 3,6 milioni di euro. ©Chanel Horlogerie

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Chanel’s interpretation of time, inspired by Mademoiselle Gabrielle, has for years been one of the main attractions at the Watches and Wonders fair in Geneva. This translates into special, limited-edition models in which the fashion house pushes the boundaries of its creativity in surprising ways. Since 2017 – the year in which, to celebrate the 30th anniversary of the brand’s watchmaking, the first Mademoiselle J12 was unveiled (which featured a cartoon version of Coco in the centre of the dial, indicating the hours and minutes with her arms), the image of the fashion house’s founder has continued to be used on many other occasions.

Le due regine della scacchiera, il masterpiece unico della collezione tematica Coco Game realizzata da Chanel, sono altrettante riproduzioni di Mademoiselle Gabrielle “Coco” Chanel. Agganciate a una catena in oro bianco, diamanti e onice, in dotazione, possono diventare anche il pendant di una collana. A fianco la versione delle pedine nere in oro bianco con rivestimento nero e 193 diamanti. L’orologio è sulla base in ceramica nera, con altri 47 diamanti. Nell’altra pagina, la versione delle pedine bianche in oro bianco con 842 diamanti, e base in ceramica bianca con 47 diamanti.

The latest addition is part of the Coco Game themed collection, which comprises 14 models that encompass virtually all of the brand’s most iconic watch ranges, whilst also introducing a unique piece waiting to be discovered. It is a precious chessboard (37.9 x 37.9 cm) with an obsidian base, on which the 64 squares are made of high-tech ceramic, in black and white, and on which the game is played with 32 pieces that are unlike traditional chess pieces. Each of these, in fact, represents the world of Chanel. A few examples? A haute couture tailored bust as the bishop, the lion as the king, the column at Place Vendôme as the rook, the horse (the only one in this role, but also a nod to Mademoiselle’s passion for horse riding) and the pawns, which are designed to evoke the J12, the brand’s most famous watch. The queen is, of course, Mademoiselle Gabrielle ‘Coco’ Chanel herself, depicted in her iconic tweed suit, beneath whose pedestal lies a dial displaying the time.

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Gabrielle Long Necklace è una collana con pendant a pompon in cinque esemplari caratterizzata da una micro scultura raffigurante una Coco in oro bianco con 731 diamanti. Spostando la statuina, in cima al pompon appare il quadrante che segna le ore e i minuti. Costa 525 mila euro.

Attached to a white gold, diamond and onyx chain – included with the set – the queen can also be worn as a pendant on a necklace. The black pieces are crafted from ceramic (a material in which Chanel is a leading name in watchmaking) and white gold, and are embellished with set diamonds. The white pieces, on the other hand, are made of white gold, studded with diamonds and set on a ceramic base. Between the base of the chessboard and the pieces, the number of diamonds in this piece is staggering: 9,236 totalling 110.94 carats.

Nel J12 Coco Game Charms, uno charm in stile videogame anni ’80 in acciaio e diamanti riproduce Mademoiselle. La cassa di 33 mm di diametro e il bracciale sono in ceramica e acciaio. La lunetta presenta 46 diamanti. Costa 120 mila euro.

Whilst the chessboard is, without a doubt, the most extraordinary piece, the Coco Game collection includes other designs that showcase exceptional craftsmanship. Among these is the Gabrielle Long Necklace, a necklace featuring five pendants, each with a micro-sculpture depicting Coco seated, crafted in white gold with 731 brilliant-cut diamonds (4.44 carats) and details such as the hat and shoes in black-lacquered white gold, beneath which sits a pompom composed of 256 onyx beads set with 64 diamonds (1.1 carats). The 350 mm chain is in white gold set with 300 diamonds (4.40 carats), 46 onyx stones and a central diamond (0.5 carats). When the sculpture is moved, the dial displaying the hours and minutes appears at the top of the pompom. In addition to the watch-necklace, the collection also features the Première Coco Game Ring watch-ring. Only five examples have been produced, crafted in white gold and set with 614 brilliant-cut diamonds (7.03 carats), along with a 0.90-carat baguette-cut diamond set on a movable element which, when rotated, reveals the dial. The display echoes the signature octagonal design inspired by the Place Vendôme, a hallmark of the Première collection – the line with which Chanel made its debut in watchmaking in 1987.

Il Boy·Friend Coco Game, con cassa in acciaio e lunetta con 38 diamanti, mostra sul quadrante una Mademoiselle come “Regina di Cuori” e sul retro il numero degli esemplari prodotti. Costa 65 mila euro.

Mademoiselle is once again depicted as the Queen of Hearts from a deck of playing cards on the dial of the Boy·Friend Coco Game, a limited edition of 55 pieces featuring a steel case and a bezel set with 38 baguette-cut diamonds. In the J12 Coco Game Charms, however, she takes the form of an 80s-style video game charm, crafted from steel and diamonds. This model is also produced in a limited edition of 55 pieces, featuring a 33 mm diameter case and a white ceramic and steel bracelet, a bezel and dial set with diamonds, and an in-house automatic movement. These models demonstrate just how much Mademoiselle is a surprising and ever-evolving source of inspiration.  

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