Cars and culture

A day between myth and future: Journey through the Bmw Museum

The Bmw Museum celebrates the union of German technology and Italian design in the exhibition 'Belle Macchine. Italian automotive design meets Bmw excellence' open in Munich for two years.

by Alfonso Rizzo

50 Years of BMW New Class, BMW 1

4' min read

4' min read

For a car enthusiast, certain experiences amount to a pilgrimage of sorts. Visiting the Bmw Museum is not just a stroll through gleaming bodies and legendary engines, but a total immersion in the design, technology and spirit of a brand that has written memorable chapters in the history of the car with a capital A. This year, the exhibition dedicated to 50 years of the Neue Klasse adds further appeal to the journey.

Crossing the threshold of the museum's iconic circular structure, next to the legendary Four Cylinders, the eye is immediately caught by a moving work of art: 714 suspended silver spheres dancing in mid-air, performing the metamorphosis from idea to form that leads from a sketch to the idea of a car. It is the 'kinetic sculpture' that symbolises the inspiration behind each new BMW model, a poetic introduction to the section called 'House of Design' .

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Mostra “Belle Macchine. Italian Automotive Design at BMW“

Descending to the next levels of the museum is like leafing through the pages of a family album: in the "Atelier" one encounters the prototypes of the future, such as the BMW Vision Neue Klasse, a concept car that revisits the identity that revolutionised the concept of the medium-sized saloon in the 1960s in an electric and sustainable key. A reinterpretation that has nothing nostalgic about it: it is rather a declaration of intent towards a zero-emission tomorrow, but with the same stylistic audacity as fifty years ago.

The beating heart of the museum is the celebratory exhibition 'The fresh face of Bmw - 50 Years of Neue Klasse', dedicated to the model family that began with the 1961 Bmw 1500. Walking through the exhibits, it becomes clear why that car was considered the salvation of the company. After a difficult decade, threatened even by the takeover by Daimler-Benz, Bmw decided to take a risk: thus was born a sedan with a 1,500 cc engine with 80 hp, rear-wheel drive, a rigid chassis and a modern, clean-cut look, the result of collaboration with Italian designer Giovanni Michelotti .

That elegant and sober line - far from the American excesses and baroque aftermath of the post-war period - became the basic architecture for all future production of the House of the Propeller. This is where the second core of the visit comes in: the exhibition 'Belle Macchine. Italian car design meets Bmw excellence', a celebration of the tricolour influences on Bavarian bodies.

Marcello Gandini

It is no coincidence that BMW has looked up to Italy since the 1930s. Walking along the ramps of the 'Bowl', among original sketches and extremely rare prototypes, one comes across works signed by Gandini, Giugiaro, Michelotti. Cars such as the BMW Garmisch, the Pininfarina Gran Lusso Coupé and the spectacular Nazca M12 spark an aesthetic dialogue between German rigour and Italian sensuality. An emotional journey that culminates in the Vision Neue Klasse presented in an immersive room with 360 degree projections and visual references to the art of Giorgio de Chirico. But what is most striking is the perfect balance between past and future. The museum succeeds in recounting the technical and sporting glory of the marque, from the triumphs of the 1800 TI/SA to the legendary races with Hubert Hahne, but also its ability to reinvent itself, to evolve without ever distorting itself. The tour closes in the 'Meeting' room, where three symbolic models (including the irresistible Isetta) dialogue with the stories of their owners. Here, Bmw is no longer just a car, but memory, emotion, belonging.

Mostra Belle Macchine Museo BMW

The reflection of the Bmw Vision Neue Klasse on the museum's stained glass windows summarises in one image the fusion of past and future in one fluid and coherent form: the entire BMW identity of engineering precision, but also creative courage, shines through. If you are a true enthusiast, you can take the opportunity to book one of the three weekly visits to the nearby Bmw Classic. The rotating propeller workshop is based right where the first aircraft and motorbike engines were built at the beginning of the last century. In its hangars, in addition to several cars from private customers waiting to be restored, it houses around a hundred cars from the BMW collection: from models that have made history, such as the McLaren F1, to prototypes that have never seen the production line, such as the 5 Series with 16-cylinder engine or the Z3 V12. A private test drive of an old timer can also be arranged: driving a 1500 produced in the same year we were born makes quite an impression. Four two-litre cylinders with 100 horsepower, no power steering, original Blaupunkt radio and crank windows. It was she who allowed BMW to relaunch itself after coming so close to being bought by Mercedes. Half a century after the Bavarian resurgence, now comes the Neue Klasse of the third millennium.

50 anni di BMW New Class, BMW

The pilgrimage to Munich is an immersion in the history of the automobile, a close encounter with an idea of mobility that has been able to cross the decades renewing itself without ever betraying itself. And this, today more than ever, is a message to be told and cherished.

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