Online wine shop Etilika opens a section dedicated to 'alcohol-free wines'

If a wine shop - albeit an online one - announces that it is opening an entire section dedicated to dealcoholic wines, then the matter becomes serious. And the thought that comes with the news thatEtilika, one of Italy's leading online wine shops with over 14 thousand certified reviews and more than 4 thousand references in its catalogue but, above all, a company based in Rome that in three years has gone from a turnover of 200 thousand euro in 2019 to 4 million in 2022, has decided to dedicate an entire section of its catalogue to dealcolati products: that is, wines of course but also beers up to gin and limoncello strictly alcohol free.

With the launch of this new section, Etilika wants to confirm its role as a leader with a strong propensity for innovation in the online market for quality beverages, and thus make its own contribution to fostering increasingly responsible and accessible consumption for all.

The selection of proposals that will be presented to the market in the dedicated section has been fine-tuned by Etilika's sommeliers and experts who have tasted the best available bottles to offer a first core of the 'alcohol-free best of' already available in the online wine shop. In addition to white, red, sparkling and rosé wines with reduced alcohol content if not completely alcohol free, there will be non-alcoholic gin and limoncello flavours. The selected producers are well-known brands in the wine and conventional spirits sector: they range from Barone Montalto to Canella, from Franclizer to Hoffstatter, from Pallini to Tanqueray and Zaccagnini..

According to recent research by Iwsr the average consumers of alcohol-free products are mainly young people: Millennials and Gen Z and this is because people aged between 18 and 40 are the most health-conscious. The fastest growing markets for NoLo, no alcohol or low alcohol products are the United States, South Africa and Brazil. In the US in particular, the segment is booming so much so that according to a recent estimate by the Italian Wine Union, the low alcohol wine segment is already worth about one billion in turnover.

'The opening of a section dedicated to dealcoloured products,' commented Etilika's co-founder, Michele Trotta, 'shows our constant commitment to anticipating market trends. In the world this trend is now well established, while Italy is only just starting to emerge, so being among the first to give relevance to these products with a dedicated section is a further distinctive element for us. This new proposal fits perfectly into our philosophy, which includes fine wines, premium labels and the promotion of the territories and specificities of our Made in Italy. In the last few months we have received several requests for dealcolati from both our catering customers and private individuals, and we have perceived a potential growing market that, in addition to teetotalers, involves pregnant women, people with specific health conditions, anyone who for work or safety reasons must avoid alcohol without sacrificing much of the taste associated with the product, and even those who cannot consume alcohol for religious reasons. I must admit that my initial scepticism has been overcome by a series of rather surprising tastings, an indication of the great care and attention that several producers have begun to devote to the sector'.