Design

TDV, the first Indian design school in Europe, opens in Pavia

"European 'spin-off' of the institute founded in 2014 in Noida, near New Delhi

(Alamy Stock Photo)

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Design as an engine of social transformation, through key themes for the development of the Planet such as mobility, sustainability and urban regeneration.

With this aim in mind, The Design Village (TDV), an institute dedicated to design as a tool for understanding human systems, cultural contexts and the social impact of objects and spaces, was founded in 2014 in Noida, near New Delhi.

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Today TDV officially inaugurated its first campus in Europe, in Borgo Priolo in the province of Parma, not by chance choosing Italia, the home of design, for the headquarters of the school, which is also backed by a long-standing collaboration with the Milan Polytechnic. It will thus be the first Asian design institute to open a physical campus, with an academic presence, in our country.

"This initiative marks a significant change in the way Indian design education relates to global systems, with the aim of proactively contributing to the international debate on design and creativity," reads a note released by the institute.

The new campus in Italia reflects this philosophy, offering students the opportunity to immerse themselves and learn about Europe's design heritage from the inside, while encouraging intercultural exchange and interdisciplinary thinking in real-world contexts.

"Three words to welcome and celebrate the launch of the Design Village campus in Italia. Creativity, innovation, dialogue. The first Asian design institute to open an office in Europe,' commented Antonio Bartoli, Ambassador of Italy to India. 'A concrete testimony of the role of young people and universities as bridges between cultures. An initiative that reflects the value of the mobility of talents and skills. Another significant chapter in the collaboration and friendship between Italia and India'.

For Sourabh Gupta, founder of The Design Village, 'This expansion reflects a deeper academic change. By bringing together global exposure, interdisciplinary learning and access to advanced tools, we are preparing students to tackle complex real-world challenges in meaningful ways." Mridu Sahai Patnaik, co-founder of the institute, added: "Our vision has always been to create designers who think beyond results. With our presence in Italia, we are building an ecosystem where ideas, ethics and innovation coexist, preparing students for a future that requires both sensitivity and a global perspective. This approach emphasises the responsible and ethical use of AI, reinforcing our commitment to training designers who use technology with responsibility and purpose".

This development is also linked to India's interest and investment in animation, visual effects, gaming and comics, which is estimated to create nearly 2 million jobs by 2030. By providing access to professional tools, certification pathways and global learning environments, The Design Village is helping to build a new generation of industry-ready creative professionals, equipped for a rapidly evolving digital economy.

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