Orciani celebrates 10 years of Sveva and invests in international growth

Good timing, a touch of luck, but above all hard work and ‘stubborn consistency’, as Claudia Orciani puts it, in remaining faithful to ‘Made in Marche’, to craftsmanship and to the stylistic direction set out by her father Claudio, who founded the leather goods company in 1979.

The key to their success lies, in particular, in the right division of roles and family harmony: ‘We are two sisters and we have both inherited a passion for the world of artisan leather goods, but if we had both wanted to take charge of the creative side or, conversely, the managerial side, perhaps we wouldn’t be here today celebrating our growth and planning strategies for international expansion – says Claudia Orciani, the company’s chairwoman –. Fate, however, had other ideas: my sister is the creative one in the family, whilst I’m more drawn to figures and operational management – two roles that my father managed to bring together, with my mother’s help, mind you (she laughs)’. The brand became famous for its men’s belts and subsequently expanded its collections to include women’s items, particularly handbags and small leather goods. Luck and timing, as we were saying, are not exactly the same thing: being ready to meet the market’s needs, perhaps even before they arise, is almost never a matter of chance, but rather the result of consistency and attention to detail, of the ability to identify one’s strengths and, at the same time, to adjust course when necessary.

“We have never considered taking shortcuts that would take us away from craftsmanship, the quality of our materials and our commitment to our local area and the needs of the people who work with us,” added Claudia Orciani. “Not only would our father – now seventy years old, in splendid form and still very much involved in the business – never have allowed it: our whole family believes in the values that underpinned the creation and growth of the Orciani brand.”

With a presence in 350 retail outlets worldwide and, in Milan, a showroom on Via Spiga and a counter at Rinascente Duomo, Orciani’s exports, however, account for ‘only’ 30 per cent of its business, and one of its priorities is precisely to expand outside Italia.

‘You only need to touch our product – as well as see it – to appreciate its artisanal value, and the brand has gained credibility and visibility thanks in part to bags such as the Sveva, a model which celebrated its tenth anniversary in 2026 and remains one of our bestsellers. The price (around 500 euros, ed.) is what Americans call ‘value for money’ – something that’s becoming increasingly important at a time when both major and smaller brands have raised their prices well beyond the rate of inflation or product improvements. We’re targeting customers who follow fashion, appreciate ‘Made in Italy’ but wouldn’t dream of spending thousands of euros on a handbag – partly because they might want to buy one every year, if not every season.” Claudia Orciani is looking to the Middle East (she has recently signed an agreement with the giant Rostamani), as well as to European multi-brand retailers and in-house e-commerce, and to every form of genuine sustainability. “Alongside the intrinsic sustainability of a product like Orciani – linked to quality and exceptional longevity – we pay close attention to everything else, from the use of recycled cotton for linings to waste-free packaging,” she concludes.