Orienta, Armònia and Square Capital launch a platform for beauty made in Italy

Orienta Capital Partners and Armònia Sgr together with Square Capital Club, a club deal initiative promoted by Deutsche Bank, announce the creation of a platform in the luxury cosmetics and fragrances sector through the integration of Trendcolor with Inunup and New Cosmesy, which are active in the contract manufacturing of make-up products and the creation of fragrances, respectively.

The transaction represents a new stage in the growth path of Trendcolor, which Orienta started in 2022 with the acquisition of the company and which has led it to position itself among the leading Italian players in the cosmetics contract manufacturing sector. The industrial project demonstrates Orienta's commitment to supporting the group both in the current phase of creating an integrated and vertically specialised platform in the beauty sector, and in the subsequent development phases, including through potential further strategic acquisitions.

Leading the industrial integration is Massimiliano Testa, managing director of Trendcolor and now of the entire group: 'After the success of the Trendcolor operation, I am proud to bring to fruition the project shared with the Orienta team in 2022: to create the first transversal platform in the world of made-in-Italy beauty, based on a complete integration of the production chain, from make-up to artistic quality perfumery. A model that significantly raises the competitive barrier in a sector where specialties will be the main drivers in the coming years. I look to the future with great enthusiasm, aware that the integration process will require commitment and attention, but certain that it will be the prerequisite for a long-term project of absolute success".

Mario Gardini, chairman of Orienta Capital Partners and the new group, adds: "With Inunup and New Cosmesy we further expand our capacity for innovation along the entire supply chain. After the strong growth path of Trendcolor, we invest in two entrepreneurial excellences of the territory, with which we share industrial vision and development ambition".

With this operation, the group expects revenues in excess of EUR 60 million by 2025, a workforce of over 200 employees and an industrial structure that is unique in the sector. The end-to-end model adopted internally integrates all stages of the value chain - from raw material research to formulation, from production to logistics. This is complemented by a strong drive for product innovation, made possible by the complementarity of skills within the group. This approach makes it possible to offer brands a complete, flexible and highly specialised proposal along the entire cosmetics chain.