Otb rises to 100% Viktor&Rolf

Eighteen years have passed since, in 2008, Renzo Rosso took over 51% of the maison Viktor&Rolf, founded by Viktor Horsting and Rolf Snoerenda and which became famous for avant-garde haute couture (as well as for a perfume, bestseller: Flower Bomb). Today, the process of acquiring the maison, which in turn was created in 1993, is complete: Otb, having risen to 70% in 2019, has acquired the missing stake (around 30%) in the maison, whose growth and international development it has accompanied.

"Viktor and Rolf are two of the most visionary and influential designers in contemporary fashion. In recent years we have built together an extraordinary path based on mutual esteem, creative freedom and a constant search for experimentation of the most innovative languages of contemporary couture. With the further step taken today, we strengthen even further our bond with a truly unique maison on the international luxury scene, which continues to stand out for its creativity, artistic research and cultural relevance>, said Renzo Rosso, chairman and founder of Otb.

There is no change in the creative direction, which has always remained with the founders: the group just last year reappointed Viktor Horsting and Rolf Snoeren at the helm for five years.

"We are happy to continue our journey as creative directors of Viktor&Rolf, interpreting fashion as a laboratory for ideas and experimentation," said Viktor Horsting and Rolf Snoere.

Otb, acronym for Only the brave, was born on the foundations of the denimwear brand Diesel, founded by Renzo Rosso in 1978, and expanded first with the acquisition of Staff International and then, in 2002, of Maison Margiela. The majority purchase of Viktor&Rolf, which came shortly afterwards, helped build the group that today also includes Jil Sander, Marni and has a stake in Amiri. In 2025, the group reported sales of EUR 1.7 billion, net sales of EUR 1.6 billion, Ebitda of EUR 237.3 million and a positive net financial position of EUR 40 million.