Over 3.7 million interactions and trending hashtags: the wave of social affection for Pippo Baudo
Data from the Arcadia company: in the 50 most used terms online along with the name of the deceased presenter is the synthesis of a career that marked our history: Festival, Sanremo, Sunday, television
2' min read
2' min read
Over 2 million 834 thousand comments, likes and shares: these are the numbers of interactions of the first 500 posts published since last night on Facebook and Instagram alone with the word Baudo. While on the web as a whole there were 3,712,045 interactions. These are data from the Arcadia analysis company that tell of the sea of affection that users poured over the platforms immediately after the news of the death of the TV giant, who passed away yesterday 16 August at the age of 89.
Even this morning, the hashtag #PippoBaudo - which has generated over 97 thousand posts on X so far - continues to top the trend. And in the census of the 50 most used terms online along with the name Pippo Baudo, explain from Arcadia, there is the synthesis of a career that has marked the history of generations of Italians: Festival, Sanremo, Domenica, presenter, television.
And the cloud of the top 25 most used emoji by users so far, explains Domenico Giordano - administrator and data analyst for Arcadiacom.it - synthesises 'the quintessence of the emotional state of Italians': symbols of pain and emotion such as the hands joined in prayer, the broken heart and the crying face, but also the television set, to tell how Pippo Baudo was almost one with his profession.
The sentiment on the web is largely positive, with 2 out of 3 users clearly expressing their emotions of closeness and affection, generating a positive mood of 69%. Recurring themes include Baudo's human warmth, his role as a cultural figure, his influence on the development of Italian entertainment, with anecdotes about his kindness and generosity.
So many personalities have dedicated a post, a video or a story to the memory of Pippo Baudo. Not only singers, actors and presenters, who owe the occasion that made them famous to Baudo, but also institutional figures such as the President of the Republic Sergio Mattarella, who on the Quirinale's account expressed his sorrow for the passing of "an innovator of television", the Prime Minister Giorgia Meloni, the leader of Italia Viva Matteo Renzi and many others.
