Ovs raises Goldenpoint brand revenues by double digits

The Goldenpoint figures confirm that the operations that are most successful for Ovs are those in the fashion sphere, which has always been the core business of the group led by Stefano Beraldo, which has in its portfolio, in addition to the main brand, Piombo, Stefanel and Les Copains, while the Kasanova operation has been shelved. 'The acquisition of Goldenpoint was completed in July 2025, ahead of the initial schedule,' Beraldo explains. In these eight months we have done a lot of work, starting with the product and moving on to the shop concept. The industrial and distribution structure of the group helped us, as with every acquisition: we were able to renew the assortment in the Goldenpoint branded shops very quickly, and then we immediately modified the interiors, without disrupting them. In the second half of last year, sales grew by more than 10 per cent and in the first quarter of 2026 the trend was reinforced.

What is the secret of Stefano Beraldo and his team? How can they explain the path taken in recent years and the positive figures for 2025, a year of slowdown for fashion and even for the 'resilient' high-end? The final figures for the last financial year will be announced by the board of directors on 16 April; the preliminary ones, published at the beginning of February, indicated a 7% growth in sales to 1.74 billion and an estimated ebitda of 218 million, up 11%, with a net cash generation (free cash flow) of 85 million (+20% compared to the previous year). That of Ovs was a repositioning that we could almost define as cultural, in the sense that the main brand, also thanks to the 'grafts' of historical Italian fashion brands such as Piombo, Stefanel and Les Copains, now has a completely different image among consumers compared to 5-10 years ago.

'We do not want to offer the best price, but the best value for money. This also applies to Goldenpoint: the goal is not to reposition the brand upwards, but to become a competitor of giants like Intimissimi or Calzedonia,' Beraldo explains. At the time of the acquisition Goldenpoint had about 100 million in revenues, we aim to quickly reach 130. Hosiery and corsetry will remain the identity, but we have already strengthened categories such as pyjamas, leggings, knitwear and, of course, swimwear, on which we will focus in the coming months. Men's currently absorbs 5% of sales and the priority is women's, but we do not exclude that in the future we will dedicate ourselves to men's, it is a universe in great change". The physical shops remain strategic and Goldenpoint will expand the single-brand network, without entering Ovs' spaces, as is the case with Piombo and Les Copains. Around 50 shops have already been refurbished and another 60 have been opened in the last nine months, 40 of them in franchising; with the 20 more to be added, there will be around 400 shops by 2026.

"Goldenpoint's double-digit growth is higher than that of the sector: it means that we have already gained market share," Beraldo concludes. Every day that passes it becomes more difficult to find words to describe the world geopolitical situation; we can only focus on our group and start from the results of our choices, which are rewarding us. In clothing, but also in cosmetics, the sector that is growing the most in Ovs shops, thanks to the skin, body and hair care products under the Shaka brand, which took part in the recent Cosmoprof in Bologna and to which we will soon add two other brands'.