Retail

OVS opens its largest shop in the world in Dubai

At the Dubai Mall, a 2,500-square-metre area houses all the brands of the group led by Stefano Beraldo, which ended the first half of the year with a 10 per cent increase in turnover

L’ingresso del nuovo flagship Ovs nel Dubai Mall

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Despite the geopolitical situation remaining complex, the retail investment landscape in Dubai shows no signs of slowing down. Ovs chose the Dubai Mall – the busiest shopping centre in the world – to open its largest flagship store on 3 September.

With a floor area of over 2,500 square metres, the new store, which is directly managed by OVS, brings together its main brands under one roof: alongside OVS and OVS Kids, it also houses Piombo, Piombo Kids, Les Copains, B.Angel, Utopja, Altavia, Goldenpoint, Stefanel and Shaka. A selection of premium collections from all the brands – women’s, men’s, children’s, accessories and lingerie – is complemented by a range of garments created exclusively for this location, designed to cater to the diverse lifestyles of an eclectic and cosmopolitan clientele.

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The store also houses Shaka, OVS’s beauty concept, in the largest format ever created by the group, offering a carefully curated selection of international indie brands and ‘Made in Italy’ labels.

“Following the recent openings in New Delhi and Mumbai, OVS is continuing its international expansion plan and strengthening the link between India and the Middle East with the opening in Dubai,” said Stefano Beraldo, Chief Executive of OVS Spa, in a statement. “The new flagship store represents a particularly significant step forward, with a refined and elegant architectural design, and serves as a prime showcase for all our brands,” Our presence in the heart of one of the world’s leading retail hubs allows us to best showcase the uniqueness of our ‘House of Brands’ model and introduce it to an international audience.”

The group, which is listed on the Milan Stock Exchange, closed the first half of the year with a 10 per cent increase in revenue (the detailed official half-yearly financial report will be examined by the Board of Directors on 23 September). The first quarter ended with sales up 7 per cent to €381 million, and adjusted EBITDA rising by as much as 27 per cent to €35.7 million. In 2025, the group recorded €1.74 billion in revenue, up 7 per cent on the previous year and 15 per cent on 2022. Among the latest transactions involving the Veneto-based group was the relaunch of Goldenpoint, the lingerie and beachwear chain in which it had already acquired a stake in 2024 and went on to gain a controlling majority in July last year. The brand contributed significantly to the growth recorded in the first half of the year.

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