Circular economy

Packaging, 15.5 billion turnover from recycling for Italy

Added value of 3.5 billion and support for 35,800 jobs. These are the figures from Teha's study on the impact of the activities of the Conai consortium

by Sara Deganello

3' min read

3' min read

The packaging recycling and recovery activities generated by the Conai system, the national packaging consortium, generated a turnover of 15.5 billion in Italy in 2023. In terms of added value, the contribution to the national GDP is 3.5 billion euros and has supported 35,800 jobs along the entire industrial and service chain. These are the figures of The European House Ambrosetti's study 'The Circular Economy of Packaging: a Value for the Country', presented at Ecomondo in Rimini, and called to analyse the impact of Conai's activities on the Italian economy.

"It's about the extended supply chain that starts with separate waste collection and ends with the transformation of recycled material into new products," explains Conai president Ignazio Capuano, who judges the study, conducted for the first time, "an important publication, which once again demonstrates how the circular economy is an increasingly important branch of the country's economy and how the work of the consortium system is proving to be strategic: not only to protect the environment, which remains a primary objective, but also as a stimulus for employment and growth".

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"The system represented by Conai and the supply chain consortia makes it possible to conserve resources and significantly reduce dependence on virgin raw materials: a great advantage that strengthens the competitiveness of our companies and reduces their vulnerability to fluctuations in the international raw materials market," adds the consortium's general manager Simona Fontana.

The picture remains that of a country, Italy, that remains at the top of European rankings related to the proper management of packaging when it reaches the end of its life. In 2023 our country recycled 75.3% of its packaging waste (10.5 million tonnes out of 13.9 released for consumption). Adding to the recycling figures those of energy recovery - the use of waste as an alternative fuel to produce energy - the total rises to 11.8 million tonnes: 85%. "For 2024 we confirm the forecast that plastics will also reach 50% recycling, a European target for 2025, therefore achieved one year earlier," says Capuano.

The chairman of Conai recalls how packaging accounts, by weight, for 8% of the waste produced in Italy in a year. But they contribute significantly to the circularity results of the Italian system, having been pioneers in the sector for 27 years, starting with the Ronchi Decree. For further development 'the use of secondary raw materials should be encouraged. Today we very often see that virgin materials, due to international market dynamics, have lower prices than recycled ones. Unfortunately, there is no economic recognition of their environmental impact'.

The use of second raw material in new products is also supported by the regulatory framework: the European Sup (single plastic use) directive and the new Packaging Regulation (Ppwr) oblige a minimum content in new plastic packaging, for example. Sup requires that, starting in 2025, at least 25% of the weight of Pet bottles sold in a year in Italy be made of recycled Pet (a quota that rises to 30% starting in 2030). Is this an achievable goal? "As a recovered material, we are able to supply 25% to operators who must then use it," Capuano replies. "Beware, however, of the import of recycled Pet from non-EU countries, which creates a regulatory and market asymmetry, since it costs less. It can also alter our recycling coefficients'.

The Ppwr tweaks and expands the quota of recycled material in new products from 2030. On the EU regulation voted in April, the chairman of Conai emphasises that it is "a framework that will then have to be applied: we are waiting for the delegated acts". And he reminds: "It imposes a reduction in the per capita weight of packaging used compared to 2018, when the share of packaging placed on the market was lower than now, by 5% in 2030, 10% in 2035 and 15% in 2040. This is an issue that companies need to start addressing'.

At Ecomondo Conai officially presents the ReMade Foundation, owner of the first accredited certification scheme in Italy for verifying the recycled material content in a product. "A certification that attests to the traceability of the production chain, from the verification of the origin of the materials to the certified finished product," explains Simona Fontana. Also to meet the obligations of the Green Claims Directive and the Corporate Sustainability Reporting Directive in force for the reporting of larger companies from 2025.

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