Industry

Paglieri expands production area, part of 50 million industrial plan

The historic Piedmontese company, a player in the hygiene products sector, consolidates in the area. Ceo Paglieri: 'In 2024, 37 hires but we will grow further'

by Filomena Greco

3' min read

3' min read

Six million investment for an expansion of the production area of Paglieri, a Piedmontese company from the province of Alessandria, which aims to consolidate its presence in the territory and bet on a market attentive to quality and sustainability, strong of an important history in the sector of hygiene products - body care, laundry and home care.

The three-year plan

The plant that has just been inaugurated is part of the broader investment plan that the Paglieri Group has planned for the period 2024-2027, for more than 50 million euro destined for growth, innovation and sustainability projects. "The decision to invest in enlarging the production area," explains Debora Paglieri, CEO of the company alongside Fabio Rossello, "stems from the desire to transfer in-house and control a series of production processes that were previously outsourced, in order to guarantee maximum quality.

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The issue of sustainability is at the heart of the development and consolidation plan of Paglieri, which two years ago acquired a neighbouring factory where bottles and packaging are produced. "In this way we have optimised time and travel, reducing the environmental impact," Debora Paglieri points out. "We want to carry on the tradition of a Made in Italy capable of striving for excellence in all sectors, so much so that our standards are close to those of the pharmaceutical industry," stresses Rossello.

The investment involved an area of about 500 square metres characterised by very high-tech plants, thanks to which Paglieri is increasing its production capacity to 280 thousand kilos per day. Last year, the company hired 37 new profiles, among them some strategic insertions in the Legal and Human Resources sector, and this year it expects to grow further from the current 250 employees.

The territory nodes

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The Paglieri plant is located in southern Piedmont, on the border with Lombardy, in an area that has many problems, from hydrogeological risk to the lack of infrastructure, starting with energy. "We reasoned that this industrial district is in danger of being forgotten. If there is a Mezzogiorno in the North, then politics must take charge of investing to support companies,' Rossello reiterates. The three-year plan, explains the CEO, will take the company to the maximum expansion possible, 'then we will not be able to do anything else in this area and, if necessary, we will have to open plants in other areas,' Rossello points out bitterly.

The Story

Paglieri was founded in 1807 in Alessandria by founder Lodovico Paglieri. Today, the company maintains its identity as an Italian company controlled by the Paglieri family, with strong territorial roots and a managerial structure. It operates in an environment controlled by multinationals and in Italy is the market leader in the production of body, laundry and home care products and operates in 50 countries worldwide.

Creator of the Felce Azzurra brand, she continued her journey by developing new brands such as Bio, Cléo, Labrosan and SapoNello. In addition to the proprietary brands, in 2001 the Paglieri Group founded Selectiva Spa, which was one of the first to adopt a gourmand approach in perfumery, declined in baths, body creams and perfumes with the brands Aquolina and Pink Sugar.

In the company there is the seventh generation of the Paglieri family with Ginevra Paglieri who is on the board alongside Aldo and Ludovico Paglieri. "We want to defend our uniqueness," says Ginevra Paglieri, "and at the same time meet the new paradigms of the consumer and the new generations, we think of an evolving Made in Italy, very much linked to a system of values.

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