Panapesca, from Pistoia frozen fish reaches the world
Objective: to increase the wholesale share to 60 million and the total turnover to 193 million by 2028from 148 million today
3' min read
3' min read
In Italy it is known for its network of more than twenty shops under the Bottega Marinara brand. Points of sale to which are added the four present in Abruzzo under the Sfizi e Delizie del Mare sign. Among insiders, it is a national reference point for frozen fish. Now Panapesca is looking for new outlets abroad, above all by turning to local distributors and the processing industry, i.e. mainly to that wholesale channel which today generates 90% of the turnover developed across the border and which, in total, taking Italy into account, is worth 42 million euro. ,
Objective: to increase the wholesale share to 60 million and the total turnover to 193 million by 2028 from the current 148. For the company from Massa e Cozzile, in the province of Pistoia, the international climb begins. "Today the export quota weighs in at 15%, a percentage that is still low: we have a long way to go,' explains the CEO Giovanni Sabino, who is reorganising the company by strengthening the sales network, investing in marketing and communication, improving production processes and creating greater synergies between the factories, thanks to a new operation manager.
From the Tuscan headquarters, where growth strategies are decided and packaging is developed, Panapesca controls the two factories in Thailand and Morocco, as well as the commercial branch in France and the Italian branch in Morciano di Romagna, in the province of Rimini.
"We preside over Switzerland, Spain and Malta," explains Sabino, "but we want to enter the German and English markets, as well as strengthen ourselves in the United States, where we are expanding our network of importers, especially with product from Thailand. We also have a focus on the Arab Emirates, where we are trying to develop partnerships, South Korea and Japan'.
A new route that does not exclude food service and private label production for large-scale organised distribution. A course based on an integrated global development plan and no longer on individual initiatives as was the case until now, also in the wake of the increase in wholesale sales, which jumped by almost 7% in one year: they now account for 28% of turnover.
