Pandora is celebrating the 20th anniversary of Copenhagen Fashion Week

New collaborations focusing on emerging talents in Danish design, the city’s creative community and the brand’s origins: this is how Pandora celebrated Copenhagen Fashion Week (Cphfw), a showcase for the spring-summer 2027 clothing and accessories collections of various brands. As headline partner of the NEWTALENT section at Cphfw for the third consecutive season and partner of the official opening gala of Northern Europe’s most important fashion week, Pandora showcased its jewellery on the catwalk and on the red carpet, whilst supporting one of the most influential platforms on the international fashion scene.

Last Monday, jewellery by Pandora – which has recently opened a flagship store in Milan, in Piazza San Babila – took centre stage at the presentations and fashion shows by Taus and Anne Sofie Madsen. The two Danish designers interpreted a selection of pieces through their own creative lenses. “These collaborations form part of the ongoing partnership between Pandora and Cphfw NEWTALENT and demonstrate how jewellery can enhance silhouettes, storytelling and personal expression, whilst supporting the new generation of Scandinavian fashion talent,” the company explains. On Monday evening, Pandora joined forces with Copenhagen Fashion Week for the official opening gala, hosted at the Royal Danish Opera House to celebrate the event’s 20th anniversary. Among the guests were actress, activist and Pandora muse Adwoa Aboah, Louise Chen, Verona Farrell, Chili Dia, Paola Cossentino and Ryota, who arrived at the theatre wearing Pandora jewellery and joined an international community of leading figures from the world of fashion.

The evening reaffirmed Copenhagen’s status as a global hub for creativity, craftsmanship and cutting-edge design, and Pandora’s CEO, Berta de Pablos-Barbier, welcomed guests with an opening speech dedicated to the deep and enduring bond between the brand and the city where it was founded in 1982. In just over 40 years, Pandora has become the world’s largest jewellery brand by revenue and is present in more than 100 countries.

Pandora aims to be a leader in sustainability and crafts all its jewellery using only recycled silver and gold. The company, which is listed on the Danish Stock Exchange, has also set itself the target of halving greenhouse gas emissions across its entire value chain by 2030.

In early May, Pandora announced its first-quarter results, which exceeded analysts’ expectations despite a 2 per cent fall in like-for-like sales in North America. Sales fell to 7.109 billion kroner (equivalent to approximately 1.12 billion dollars) from 7.347 billion kroner a year ago, a figure slightly higher than the 7.089 billion kroner expected by analysts, whilst organic growth stood at 2 per cent, exceeding the forecast of 1 per cent. During its quarterly results presentation, Pandora explained that weaker consumer confidence had impacted sales in North America, with Europe, the Middle East and Africa also recording a 2 per cent decline; however, strong growth in Latin America and the Asia-Pacific region helped to offset the weakness in these key regions. Operating profit stood at 1.487 billion kroner, exceeding analysts’ average forecast of 1.28 billion kroner. CEO De Pablos-Barbier, formerly Pandora’s head of marketing, has pledged to attract new customers and stated that 2026 will be a year of transition, with the strategy expected to deliver higher like-for-like sales growth in 2027. Pandora, which manufactures its jewellery at two company-owned factories in Thailand, has had to contend with high US tariffs on imports and a surge in the price of silver, its main raw material.