Paper bottles are coming to Italia too: they are due to arrive towards the end of 2027
Swiss manufacturer Perlen Papier is set to bring this packaging, developed by the British firm Pulpex, to our country
The Swiss manufacturer Perlen Papier is launching a new generation of paper-fibre-based bottles on the Italian market. These have been developed and patented by the British company Pulpex, which recently opened its first production plant in Glasgow with an annual production capacity of 40–50 million units.
“We have entered into an exclusive partnership with Pulpex, which has been in place since April, covering key markets such as Switzerland, Italia, Germany and Austria. We are convinced that the paper-fibre-based bottle is one of the most cutting-edge solutions we have ever seen. It fits perfectly with our strategy: having started out in the graphic arts paper sector, we are diversifying into other segments, one of which is packaging that can be recycled alongside paper whilst, at the same time, being able – through specific coatings – to make the paper resistant to grease or water. “With the PPWR (the new EU packaging regulation, – Ed. ), as well as growing consumer awareness of sustainability, we believe this is truly an excellent solution,” explains Florian Geiger, CEO of Perlen Papier and the holding company Perlen Industrieholding.
Arrival in Italia
It won’t be a short wait before we see the paper bottle on the shelves of Italian supermarkets: it is expected to arrive towards the end of 2027 and the start of 2028. This date coincides with the start of production of this type of bottle in Switzerland, at a Perlen Papier facility which will then supply Italia directly.
Discussions and studies are currently under way with brand owners operating in Italia and in other countries where the product will be marketed, covering various types of materials: “We have several projects in the traditional beverage sector, but also in the home care sector and, more generally, in personal care products. It even extends to applications for oils. The bottle is suitable for a wide variety of liquids, but we also have projects involving dry-fill applications, for powders and even muesli.”
The content
Durable, lightweight, waterproof and recyclable in the paper collection scheme, the new bottle offers an alternative to traditional glass and plastic packaging for brand manufacturers and bottlers. It can hold water, still drinks, dairy products and oils, as well as spirits, but also cosmetics and personal care products.
