Pasta, transparency operation on advertising messages
Initiative of the Unione Italiana Food Pastai Group, which adopted a Disciplinary on communication claims, 'to protect consumers and guarantee the quality of Italian pasta'.
by E.Sg.
2' min read
2' min read
The pasta makers of Unione Italiana Food reaffirm their commitment to quality pasta production and transparency towards consumers by adopting a Disciplinary for the self-regulation of voluntary claims used in pasta advertising.
This is a voluntary path approved unanimously by the pasta producers of Unione Italiana Food, with the aim of 'guaranteeing impartial, transparent and rigorous communication on pasta'. The document in fact provides indications on the claims used in pasta advertising, 'to ensure that the content of the messages not only complies with current European, national and self-disciplinary regulations on correct and fair advertising communication, but also with the regulations on ethical claims that establish a social implication on the consumption of a product, or a correlation between the purchase of a product and its positive social impact'.
Loading...
"In 1967 with the Purity Law Italian pasta producers set the parameters that, still today, allow Spaghetti & Co. to be the best in the world, determining the quality standards and criteria that must be adhered to for their production: the obligation to exclusively use durum wheat in compliance with precise analytical parameters, such as humidity, protein and acidity, and punctually defining the product's sales denominations, based on precise reference parameters," they recall from Unionfood.
The path continues today, taking into consideration parameters such as the organoleptic and nutritional characteristics of the pasta and the raw materials used to the different production methods, right down to the functional formats, dressings and recipes: "Any advertising claim used to promote pasta must always be inspired by the principles of honesty, truthfulness and fairness with verifiable, non-misleading statements - continues the Unione Italiana Food note - that guarantee an added value still present at the time of purchase and consumption, based on relevant scientific data or certification by public authorities and consistent with the applicable regulations. Consumers, in fact, must be able to make their commercial choice freely and consciously'.
The message categories on which the specification focused are:
Brand connect
Loading...
