Paula's Choice longevity-oriented skincare

Founded in 1995 as one of the first direct-to-consumer digital skincare brands, Paula's Choice built its reputation on science-backed formulas and radical transparency. Today, as part of Unilever Prestige, the brand has evolved into an omnichannel model to meet consumers wherever they are - online, in-store and through strategic partnerships - while maintaining strong digital roots. And with steady global growth, it continues to drive innovation and education, responding to growing consumer demand for preventive, longevity-oriented skincare.

One example is the launch of CellularYouth Longevity Serum which represents a strategic move in this high growth category, reinforcing the brand's commitment to combining advanced research with affordable solutions for long-term skin health.

"After five years of development, CellularYouth Longevity Serum represents our most clinically studied formulation: a proven breakthrough in prolonging the youthful appearance and resilience of the skin," says Tim Falla, Svp of research and development executive at Paula's Choice. At the core is technology to support NAD+, the engine of cellular energy, combined with a specially cultivated and lab-tested sunflower sprout extract to support NAD+ regeneration processes, thus helping to delay and mitigate the visible signs of ageing.Looking to the future, we will continue to innovate by drawing on advanced epigenetic research, recombinant synthesis and AI-designed ingredients to create molecular diversity that will power the next generation of skincare.As we continue to study how skin changes in relation to age, environment, stress, UV exposure and genetics, this evidence will drive research into all categories of actives and their combinations to offer holistic solutions.The new frontier of skincare longevity is real, a concrete reality, capable of both delivering immediate benefits and charting a course towards younger-looking, more vital skin in the long term. Resilience and vitality define our approach to skincare, going beyond simply correcting the signs of ageing.

Looking ahead to 2026, Paula's Choice aims to accelerate growth through continued innovations in science-driven skincare, expansion into new markets and deeper omnichannel integration - ensuring that the brand remains at the forefront of the evolving beauty landscape.