Danger of tariffs? Pecorino Romano responds by growing on the Australian market
Presence with Ice at Fine Food Australia and promotion campaign in supermarkets in the country
of E.Sg.
2' min read
2' min read
Pecorino Romano DOP exports 40% of its production to the United States. The USA is its first consumer market, since only 30% of the wheels remain in Italy. The 15% tariffs - hailed by other consortia as the lesser of evils, given the Trumpian premise of much higher taxes - are therefore of great concern to producers. Who, however, while waiting for the negotiations still underway between the EU and the US to provide for an exception in treatment, are not standing idly by and are looking for avenues of growth on other markets.
Like in Australia, where the famous cheese, made mainly with Sardinian milk, was present at Fine Food Australia, Oceania's most important agrifood sector event at the Convention Centre in Sydney. The Protection Consortium presented the cheese, symbol of the dairy tradition, with a dedicated stand next to the Italian Pavilion, organised by the Ice.
"The interest we have registered confirms us that Australia represents a market with great prospects from the perspective of diversification in a delicate moment like the one we are experiencing in the US market due to Trump's tariffs,' says President Gianni Maoddi. Our presence here strengthens the international image of Pecorino Romano and encourages us to continue investing in promotion abroad'.
Activities will continue in October withtastings in premium Harris Farm supermarkets in New South Wales, Queensland and the Canberra capital territory, along with a print and digital editorial campaign dedicated to the product.
"The search for new markets is a priority today," says director Riccardo Pastore. US tariffs have made our work more complex, but at the same time they are pushing us to look more decisively towards areas such as Australia and more generally the Asia-Pacific region, where Pecorino Romano can grow and consolidate".
