Piedmont: 10% more visitors to museums, aiming for 7.5 million admissions
A series of initiatives dedicated to Leonardo da Vinci kicks off in 2025 - In 2025, exhibitions dedicated to Paul Gauguin, Tolkien, Rubens, Van Dyck, Gentileschi and Reni are planned
3' min read
3' min read
The number of visitors to Piedmont's museums is growing, reaching over six million admissions this year, exceeding last year's performance by 10%. The 144 museums and cultural assets monitored by Piedmont's Cultural Observatory recorded a total of 6.17 million admissions from January to October 2024, with a forecast of 7.5 million by the end of the year.
The 50 museums in the Turin metropolitan area are the driving force, attracting more than 5 million visitors in the first ten months of the year, up 13% compared to 2023. Among the top players are the Egyptian Museum, which maintains its supremacy in Piedmont's cultural offer with over 820,000 admissions. The National Museum of Cinema, with 683 thousand visitors, is in second place. The Royal Museums of Turin, which recorded 560,000 admissions in October and is estimated to reach around 700,000 visitors by the end of 2024, followed by the Reggia di Venaria Reale, which with 424,000 admissions is confirmed as one of the most visited destinations in Piedmont.
Important results were also recorded by the Automobile Museum (MAUTO), which welcomed 331,000 visitors, while Palazzo Madama, with 210,000 admissions, also achieved significant numbers thanks to its exhibition activities. The Museo Regionale di Scienze Naturali (Regional Museum of Natural Science), with 180 thousand admissions, stood out as one of the most popular museums, having been judged by the Piedmontese as 'the museum of the heart' according to a survey conducted by Turismo Torino.
"We look optimistically at the year-end target of 7.5 million admissions, which would be a historic result for our region," explains the Piedmont Region's Culture Councillor, Marina Chiarelli. 'Piedmont confirms itself as a region where the quality of content has become a driving factor, a fundamental engine for the economy and tourism,' she adds.
The year 2025 will see the figure of Leonardo da Vinci among the protagonists of Turin's cultural offer. Between January and February, Spazio Leonardo will be inaugurated on the first floor of the Galleria Sabauda, a new exhibition in which the nucleus of 13 drawings including the famous Self-Portrait as well as the Codex on the Flight of Birds will be presented virtually. From 18 April to 13 July, on the other hand, the Royal Library will host an exhibition dedicated to the description of nature and the world between the end of the 14th century and the end of the 16th century, again starting with Leonardo da Vinci's studies.
