Pietro Beccari rises in Lvmh to lead Fashion Group

From ceo and president of the largest luxury brand in the world, Louis Vuitton, to ceo and also president of the Fashion Group division of the largest luxury group in the world, Lvmh, founded in 1987 from, as its name suggests, the Vuitton maison and two equally famous French brands, Moët Chandon and Hennessy. This is the latest rise of the many experienced by Pietro Beccari, born near Parma in 1967, who took over the helm of the division that includes maisons such as Celine, Givenchy, Kenzo, Loewe, Marc Jacobs, Patou and Pucci. An event that follows just a few months after the arrival of another Italian, Luca de Meo, at the top of Kering, the world's third largest luxury group, who is Beccari's friend and with whom he often competes at padel.

Founded almost at the same time, Lvmh and Kering are today very distant and also different: the turnover of the former, around 85 billion in 2024, is four times that of the latter. Not only that: in the first nine months of 2025, Lvmh withstood the slowdown in luxury and in the third quarter alone began to grow again, while Kering is in deep crisis, with revenues and profits falling by double digits, and de Meo, the driving force behind the relaunch of Renault, has been called in precisely to restore the group, whose main brand is Gucci. Bernard Arnault, for his part, obtained from the Lvmh board of directors two changes on the maximum age for the role of ceo and president. He will turn 77 in March, but this year the threshold was raised from 80 to 85, after it had already been moved from 75 to 80 in 2022.

There is no question about Beccari's curriculum and he is certainly the most suitable manager to lead this division of Lvmh, where he has accumulated nothing but successes: from vice-president of Louis Vuitton to ceo of Fendi and then Dior (a position now held by Arnault's eldest daughter, Delphine), where in just a few years, in tandem with creative director Maria Grazia Chiuri, he had quadrupled turnover. Another curious crossroads of destinies should be noted: Chiuri has recently become creative director of Fendi, while from Dior came Jonathan Anderson, who on Monday in London received the award for best designer of the year for the third year running.

Among Beccari's many talents, in addition to a Calvinian-like lightness, is his ability to choose designers and create magical balances between the creative part of a brand and all the others. At Vuitton, the near miracle has succeeded with Nicolas Ghesquière, in charge of the women's collections, and Pharrell Williams, who is revolutionising the men's side.

We like to think that Beccari's guiding spirit will be Yves Carcelle, whose right-hand man he had been at Vuitton before going to Fendi. Carcelle, who died aged just 66 in 2014, had transformed the maison into what it is today and would be happy to see that the pupil has surpassed the master.