PromoTourism Project

Pimpa in Friuli VG for the first regional tourist guide

Published by Franco Cosimo Panini Editore, it recounts the region in 20 stages also through festivals, traditions and typical foods

28 September 2025

L’assessore alle Attività produttive e turismo Sergio Emidio Bini insieme a Maria Teresa Panini.

4' min read

Key points

The operation
Contents
The stages

4' min read

The first regional tourist guide by Pimpa, the famous red-dotted dog drawn by Francesco Tullio-Altan, is set in Friuli Venezia Giulia. The book is entitled "Pimpa on the discovery of Friuli Venezia Giulia", and is published by Franco Cosimo Panini Editore with the collaboration of PromoTurismoFVG, the regional body in charge of strategy, operational management and territorial tourism promotion.

L’operazione

The initial print run is 8,000 copies. "Pimpa alla scoperta del Friuli Venezia Giulia" is distributed in all PromoTurismoFVG infopoints and on the webshop of the portal www.turismofvg.it. It is also distributed by the publisher in bookshops and bookshops nationwide, and can be found in the main online circuits of the sector.

The character, who celebrates his 50th birthday this year, takes on the role of an exceptional guide and leads the young travellers on a discovery of several places in the region, including routes in the city and in nature, curiosities, festivals and traditions, typical dishes or products and historical characters. To her attentive and curious gaze is not lost on the festivals and traditions, typical dishes or products and historical characters who have lived in this area that has always been a crossroads of cultures, chosen by the publishing house by evaluating places and themes best suited to the readers' target audience. The result sees 64 pages for twenty stages.

To facilitate reading, the guide is divided into six colour-coded sections. In addition, icons suggest the types of activities on the itinerary, such as visits to museums or cities, excursions in nature or at high altitude, life on the coast and much more. To further enrich the visiting experience and the game, many coloured stickers complete the map of the region.

The didactic-experiential approach that characterises Pimpa's guides stimulates observation and memory on the part of young readers. The foPimotographs and comics combine the real with the fantastic, and the games and activities involve them in an adventure that starts at home and continues along routes suitable for a family trip. The book, bound in paperback and available in Italian and English, has a handy format to be a perfect travel companion. The simple texts are suitable for those who have started reading independently or can become an opportunity for a shared moment, in which the parent involves the child by reading together and stimulating his or her active participation.

The stages

"From the beaches of Lignano Sabbiadoro and Grado to the lagoon of Marano to the adventurous mountains in the Julian and Carnic Alps to the Friulian Dolomites, among breathtaking panoramas and uncontaminated nature, spires and paths, Pimpa accompanies the little ones (and not only) on an amazing journey". This is how the tourist guide to the discovery of a region in which, in little more than an hour, the scenery changes radically and you go from the sea to the mountains: "An astonishing condensate of Italy"..

The stops include Trieste, the Karst, Gorizia, the Collio, Palmanova, Udine, Cividale del Friuli, Gemona del Friuli, the Tarvisio area, Monte Forno, Carnia, Sappada/Plodn, Sauris/Zahre, the Friulian Dolomites, Piancavallo, Pordenone and its surroundings, Lignano Sabbiadoro, Marano Lagunare, Aquileia and Grado.

And if in Trieste you talk about the Bora, walk among writers' statues, meet dinosaurs, sharks, fish, ships, stars, dive into the sea or into the dream of the Miramare Castle; on the Karst you descend into the depths of the earth or go on an adventure on the Opicina tram. In Gorizia you walk from one country to another in a single step, while in the Collio you get lost, at a slow pace, among vineyards, hills and paths. In Palmanova it is like entering a star-shaped fortress; in Udine, elegant and full of charm, you follow the golden flight of the angel from the castle, discovering the extraordinary paintings of Tiepolo; in Cividale del Friuli you cross the Ponte del Diavolo (Devil's Bridge) amidst Longobard stories and valleys surrounded by nature. In Gemona del Friuli, Venzone and Bordano we talk of rebirth and butterflies, while in the Tarvisio area we reach Mount Lussari amidst snow, lakes and legends; then a passage on Mount Forno, which seals the friendship between three nations (Italy, Austria and Slovenia). .

Carnia tells legends of goblins and scarpets - the famous traditional yet fashionable footwear, so much so that even Pimpa wanted to wear them - while Sauris and Sappada preserve ancient languages and traditions, such as Carnival. In Piancavallo it's all fun and games. In Pordenone one encounters walls that look like illustrated books, painters and stories that come to life thanks to comic strips and, in the surrounding area, one goes on a discovery tour of villages and towns. Pimpa also takes readers to the majestic Villa Manin and to Aquileia, once a real metropolis, with its thousand-year-old mosaics.

There is no shortage of extraordinary characters, festivals and traditions and delicacies: from San Daniele ham to frico, from cjarsons to Figo Moro di Caneva or strucolo de pomi..