Pinalli reaches one hundred stores and anticipates 2022-26 business plan by one year
It closed 2024 with €170.5 million in revenues with a significant growth forecast for 2025 and a community of over one million customers. And now Pinalli - an omnichannel Italian distribution platform for beauty and personal well-being products founded in 1984 in Fiorenzuola d'Arda (Piacenza) - is celebrating its 100th beauty store in Italy.
As anticipated in Moda24 on Friday 14 November, the inauguration of the new shop in Turin at the Area12 shopping centre marks a symbolic and strategic stage in the journey of the perfumery brand, which has opened twenty-two shops this year, extending its presence to three new regions, Abruzzo, Campania and Sardinia, and further strengthening its network in key areas such as Veneto, Lombardy, Emilia-Romagna and Piedmont.
'The goal we had set ourselves in the 2022-2026 business plan has been achieved one year ahead of schedule,' comments Raffaele Rossetti, President and CEO of Pinalli, 'and this is a source of great satisfaction for us. It is an important moment for our company and for all the people who are part of it, because it represents the synthesis of a path built step by step, based on consistency, innovation and a clear vision of development that puts customer proximity and experience at the centre".
Reaching the 100-store milestone is part of the consolidation path of Pinalli - whose majority stake has been held by H.I.G. Capital since February 2023 - which in recent years has accelerated its expansion while maintaining a strong brand identity and consistency. The integration between digital and physical channels, the continuous innovation of the in-store experience and the introduction of new personalised services represent the pillars of the development strategy, oriented towards an idea of authentic, accessible and contemporary beauty.
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