Pinalli strengthens its national network of shops

Pinalli, the Italian distribution platform for personal beauty and wellness products, continues its growth path with the opening of five new stores and the entry for the first time in Abruzzo.

In detail, after the opening a few days ago in Castelfranco Veneto (TV), the expansion plan continues with new stores in Alessandria (25 July, at the Panorama Shopping Centre), Città Sant'Angelo (PE) on 1 August inside the Città Sant'Angelo Village Outlet, Castel Guelfo (BO) on 29 August at Castel Guelfo The Style Outlets and, finally, Noventa di Piave (VE) on 5 September in the prestigious Designer Outlet of the McArthurGlen group.

These openings are part of the brand's strategic expansion plan, which in the first months of 2025 has already seen the opening of 10 points of sale, thus exceeding 90 stores and confirming its leading role in beauty distribution nationwide.

"The openings planned for this summer represent a significant step in Pinalli's growth path," said Raffaele Rossetti, the company's chairman and CEO. "Exceeding the 90-store quota allows us not only to strengthen our presence in areas that are strategic for us, such as the North-East, but also to enter Abruzzo for the first time, expanding the network and projecting our project into an increasingly national dimension. Wherever we go, we are guided by a strong sharing of values with the territories in which we choose to invest: resourcefulness, entrepreneurial vision, concreteness, and a spirit of innovation. We will continue to work to be ever closer to our customers, in big cities as well as in more local contexts with high potential'.

Pinalli closed its 2024 financial year with revenues of EUR 170.5 million, marking a growth of 25% compared to EUR 137 million in the previous year. Last year's results confirm the solidity and dynamism of Pinalli's business model, which continues to expand thanks to the combined strength of the retail and online channels. In addition to the network of stores in twelve Italian regions, the e-commerce channel is increasingly strategic and fully integrated into the overall shopping experience. The number of customers, which has exceeded one million, and the company team, which now numbers more than 600 people, are also increasing significantly.