Pinsami, after Italy aims abroad with expansion into 40 countries

Ten years ago, it was known practically only in Rome. Today, nine out of ten Italians know and consume pinsa, who appreciate its versatility, digestibility and crunchiness above all. This was revealed by a survey conducted by Pinsami, the company that has staked everything on this product. It has 'industrialised' it, communicated it and brought it to supermarkets and restaurants throughout the country (and abroad), making it the driving force behind its success. It is from 2017 to today that this single-product company continues to grow. In double figures. Between 2021 and 2024, it almost quadrupled its turnover to over 39 million euros, with a Cagr of 57.64%. A performance that earned it 76th position in the 2026 Growth Leaders ranking compiled by Sole 24 Ore and Statista and third place in the food category. "When we started out, the market was in its infancy, while today pinsa has become a stable presence in shopping trolleys," comments CEO and commercial director Mauro Dalle Vacche. Having become the category leader in the retail channel in terms of market share, popularity and on-shelf performance, the Reggio Emilia-based company has gradually expanded and segmented its offer. Today it offers pinsa in three preservation methods - frozen, fresh and to be kept at room temperature - and sells them both in the retail channel under the Pinsami and Mister Pinsa brands and in foodservice under the Pinsami Professional brand. But above all, it is taking it abroad more and more, in some 40 countries that contribute 70% of the company's total revenues, i.e. 15 percentage points more than in 2023. Well present in Germany, Belgium, Poland, France and Switzerland, both with its own brand and with production on behalf of private labels, Pinsa aims to grow both by opening up new markets and consolidating those already covered through product innovation. Like the pinsa cacio e pepe, which debuted last month at Anuga in Cologne. A product conceived for the international market, riding on the global success of this condiment recognised as typical of Italian cuisine. A novelty that expands the brand's offer in frozen 'topped pinsa', already stuffed and ready to eat. This new product category, launched with the pizza margherita version launched at the beginning of the year, is considered strategic to simplify the consumption of pinsa, especially abroad. The goal is to arrive by the beginning of 2026 at a range of five recipes, all dedicated to making Pinsami the worldwide reference brand for authentic premium pinsa made in Italy.