Men’s fashion: Pitti kicks off the days dedicated to the new collections. The Special takes place on Tuesday 16th
Between 16 and 22 June, Florence and Milan will once again take centre stage in the world of menswear, a subject to which the 36-page special supplement, available at newsagents as an insert with the daily newspaper, is also dedicated
There are four days to go until the opening of the 110th edition of Pitti Uomo in Florence, the world’s leading trade fair for high-quality, innovative men’s clothing and accessories. From 16 to 19 June, over 700 brands will be showcasing their collections for spring-summer 2027, and ‘Men’s Week’, as Brunello Cucinelli likes to call it, will continue in Milan, where there will be fashion shows, presentations and events until Monday 22 June.
The special supplement that readers of *Il Sole 24 Ore* will find on newsstands with the newspaper next Tuesday is dedicated to men’s fashion: 28 pages packed with industry data and figures, alongside individual company profiles and the latest products to be unveiled in Florence and Milan by Italian and international brands and companies. There are four features curated by the editorial team of Il Sole 24 Ore’s HTSI magazine and one on men’s cosmetics, curated by Marika Gervasio. Milan will then pass the baton to Paris, where further fashion shows and showroom presentations will take place; and in the French capital, in early July, haute couture and fine jewellery shows will also be on the calendar.
As Silvia Pieraccini explains on the cover of the Special Edition, an AI engine designed to improve business connections is making its debut at Pitti. It is called Hyperscout, after the Dutch company specialising in artificial intelligence for the wholesale fashion sector that developed it in collaboration with Pitti Immagine (the company that organises the trade fair), and will involve 200 exhibitors. It was the brainchild of Pitti Immagine’s new CEO, Ivano Cauli, who comes from the world of technology and has been trialling it quietly at previous fairs. The system analyses data and interactions generated at recent editions to build profiles of retailers and brands.
The platform suggests strategic matches, creating a network of targeted contacts based on brand DNA. The 200 exhibitors selected for this edition will be able to test features such as AI Matchmaking, competitor discovery and the exploration of new markets. And they will be able to use the results even after the fair has ended.
