Pixartprinting opens first production facility in the US
20 million investment in Pittsburgh, Pennsylvania - 30 people already working, aiming to double that by the end of the year
2' min read
2' min read
A production plant in the United States, in Pittsburgh, Pennsylvania, with an investment of more than 20 million euros: the plant, already operational, marks a strategic step for Pixarprinting - online printing tech company and European benchmark in customised on-demand production founded in Italy in 1994 and part of the American Cimpress group since 2015 - which thus consolidates its international presence and officially enters the North American market.
The Plan
.To date, 30 people already work in the Pittsburgh plant, with the aim of doubling the number by the end of the year. The investment plan, in addition to the initial 20 million, envisages further expansion steps over the next two years, with the addition of new production lines.
"The US market represents a tremendous opportunity for Pixartprinting to grow and innovate. By comparing the upload-and-print market in Europe and the US, we have identified a gap where our advanced production technologies and skills can make a significant difference. This expansion represents a natural step forward, a compulsory step to allow Pixartprinting to reach its ambitious growth targets and strengthen its global presence" states Paolo Roatta, CEO of Pixartprinting, which employs over 1,200 people distributed in six locations: three production plants - in Quarto d'Altino (Venice), Lavis (Tn) and now also Pittsburgh - and operating offices in Tunis, Mumbai and Orléans. Pixartprinting's customers are communication agencies, print resellers and medium to large-sized companies, who choose the e-commerce platform for the quality of the production, the richness of the catalogue and the speed of the service.
Growth
.The geographic expansion reflects Pixartprinting's international strategy: the e-commerce, already active in 12 European markets, is now also available for the North American market, offering more than 1,300 customised printed products such as catalogues, brochures, books, stickers, exhibition displays and advertising banners. The growth model is based on an industrial vision strongly oriented towards technology and innovation. Over the years, the company has developed a hybrid model, combining an e-commerce platform with the operational excellence of highly automated production facilities, capable of handling up to 15,000 orders per day with high efficiency, quality and fast delivery times.
