The festival

Pordenonelegge: every euro invested generates 18 euros for the local area

The 28th edition of the Festival of Books and Freedom is scheduled to take place from 15 to 19 September 2027 – the figures for its record-breaking economic impact

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

It will be an important year for the Pordenonelegge.it Foundation, as it looks ahead to Pordenone’s designation as Italian Capital of Culture 2027: “A year we wish to mark with a varied programme of events,” explains the chairman, Michelangelo Agrusti.

The programme

The 2027 programme will weave a common thread linked to literature throughout the year with a brand-new initiative, the ‘Freschi di Stampa’ programme, the new annual showcase, held monthly, which will present the public with a newly published book by a leading author, offering the city an ongoing preview and constant opportunities for discussion on themes and stories. And to mark World Poetry Day, on Sunday 21 March 2027, Pordenone will host a live marathon of exactly 24 hours of uninterrupted verse. Sunday 21 March will also see the opening day of the spectacular “Monumento al libro”, a five-metre-high installation, conceived and designed as a tribute to the literary and crime-fiction spirit of the festival and its city: a tangible ‘symbol’ that the Pordenonelegge Foundation has chosen to encapsulate, at a glance, the vocation of ‘Pordenone, City of Books’.

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Projects

The programme of events complements the projects which, throughout 2027, will highlight the festival’s international dimension, following on from the success of its official visit to Prague. The 28th edition of ‘pordenonelegge – Festival of Books and Freedom’, scheduled for 15 to 19 September 2027, will mark the start of an ongoing initiative in which a different European capital will be the guest of honour each year. The city of Prague will be the first to inaugurate this format, bringing to Pordenone its books, its authors, and also the national and international voices that have chronicled its literary legacy. The tribute to the Czech capital will be crowned by a major live concert and the posthumous awarding of the prestigious ‘Ambassador of Freedom 2027’ prize to Václav Havel.

The events will kick off on Friday 19 February 2027, highlighting the link between the economy and creativity: the Pordenonelegge Foundation will be taking part in the General Assembly of Confindustria Alto Adriatico on the theme ‘Industry is Culture’. At the same time, this connection with the business world will take the form of a cultural welfare initiative through the project to establish Corporate Libraries, carried out in partnership with Confindustria Alto Adriatico and Librerie Coop, which, from January 2027, will present a map of the companies where a library centre will be established to promote reading amongst employees and their families.

The economic flywheel

The ‘Pordenonelegge’ effect: the figures presented at Eureka, the cultural and creative industries fair currently taking place at Pordenone Fiere, indicate that the festival had an overall economic impact of 33.79 million euros and contributed 15.39 million to the regional GDP of Friuli Venezia Giulia.

 

Culture as an investment with an extremely high economic return, capable of redefining the positioning and identity of an entire region: the research measuring the socio-economic, tourism and cultural impacts of the festival on the city of Pordenone and the wider region was previewed today, Thursday 5 November. The picture that emerges is that of a system in which cultural production and the strategic management of major events form a genuine industrial supply chain for the region: a solid, mature and influential ecosystem, the backbone and catalyst of the city’s identity, recognised nationally as the Italian Capital of Culture 2027.

The results highlight a remarkable economic return, confirming that every single euro invested by the Foundation generates as much as 18.03 euros within the Friuli Venezia Giulia region. These figures demonstrate how, over the last two decades, the festival has succeeded in combining the Pordenone area’s historic manufacturing heritage with a new and strong identity based on knowledge and creativity. ‘The figures that emerge,’ explains Michelangelo Agrusti, president of the Pordenonelegge.it Foundation, ‘confirm that in Pordenone, business is culture, and vice versa: a “figure” embedded in the region’s industrial DNA. Culture has thus become an asset for development in every direction: over its 27-year history, pordenonelegge has turned ideas into a driver of economic growth, shaping the city’s productive fabric and identity as it now looks towards the momentous challenge of Pordenone as Italian Capital of Culture 2027.”

And among the most significant findings of the research is a profound shift in the profile of the ‘pordenonelegge’ audience, which is now characterised by a significantly higher spending power than in the past. For every euro spent by festival-goers, an economic multiplier of 2.15 euros is generated across the regional production chain. A historical comparison reveals a sharp rise in per capita spending between 2014 and 2026, with total per capita spending by Italian visitors rising from 136.4 to 307.7 euros, marking an increase of 125 per cent, and average daily spending rising from 49.2 to 103.4 euros, an increase of 110 per cent.

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