Digital Economy

The closure of Pornhub in France: the debate on online age verification

From France to the United States to Italy, pressure is growing on pornographic portals to prevent access to minors. But the technical solutions remain controversial

by Marco Trabucchi

4' min read

4' min read

For the past few days, anyone trying to access Pornhub, RedTube or YouPorn from France no longer finds explicit videos, but a painting. And not just any painting: Delacroix's Liberty Leading the People, symbol of the French Revolution. A resounding gesture of protest against the new law requiring pornographic sites to strictly verify the age of their users. French legislation requires identification through official documents or similar methods, a measure that platforms consider invasive and ineffective, as well as a threat to users' privacy. The French government, however, defends the law, emphasising the need to protect minors, given that over two million minors are estimated to regularly access pornographic content in the country.

Sheltering minors from pornography is one of the few battles on which public opinion and governments agree. The problem is how to do it. The problem, however, is how. Currently, the only obstacle for a curious teenager is a click on 'I am over 18' - self-certification that has the same legal value as an 'I swear'. More effective age control systems have been discussed for years. But introducing them means entering minefield: on the one hand there is the need to protect minors, on the other the protection of privacy.

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A global trend: Pornhub's reaction to age verification laws

Over the past two years, several governments - from the United States to Europe - have adopted laws requiring pornographic sites to verify the age of users more strictly. Pornhub has reacted by shutting down access in all countries where it considers the verification methods unsafe or unsustainable. This happened in US states such as Utah, Texas, Mississippi and Virginia, where new regulations require age verification through official documents, uploaded via external portals or state apps. In Louisiana, for example, the LA Wallet app is used, which contains the digital version of the driver's licence. The site only receives confirmation of age, not personal data, but the obligatory passage from a government app has raised privacy concerns.

Pornhub responded with an information campaign led by performer Cherie DeVille, arguing that these laws only divert traffic to unregulated sites (such as Telegram), where the risks for minors and adults are far worse. The official position of Aylo, the site's parent company, is that the responsibility for age verification should not lie with the platforms, but with the devices: Apple, Google or Microsoft, for instance, could provide an anonymous age confirmation system already built in. 'We need solutions that guarantee security, privacy and ease of use,' Alex Kekesi, vice-president of Aylo, told Le Monde. A model that anticipates what is also envisaged by the Digital Services Act, which introduced the European Digital Wallet.

The effect of the Digital Services Act

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In Europe, the topic gained momentum with the introduction in 2024 of the Digital Services Act (DSA), the regulation that imposes new responsibilities on large digital platforms. The DSA imposes new obligations on large digital platforms, such as Pornhub, Stripchat and Xvideos, including the removal of illegal content, the protection of minors and the assessment of systemic risks, including deepfake and revenge porn. In particular, the regulation requires these platforms to assess and mitigate systemic risks associated with their services, including the dissemination of child sexual abuse material, non-consensual sharing of intimate content and the use of deepfakes, videos generated with artificial intelligence.

The Aylo case and the ethical turning point

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The good news is that, after much pressure, these sites seem to have changed their policy, increasing internal controls. Crucial in this regard was a 2020 New York Times investigation that documented numerous cases of videos within PornHub of rape and revenge porn, which even though reported continued to be present on the portal, demonstrating a lack of attention in handling and sorting user reports. Pornhub, for its part, has acknowledged (albeit belatedly) that it has a problem with child pornography as much as with victims of sexual exploitation and trafficking. An affair that also had legal repercussions, considering that twenty-two victims squared off and filed a lawsuit against MindGeek, Pornhub's parent company, for USD 80 million. A storm that led to significant changes starting in 2023, when MindGeek was bought by a Canadian private investment fund founded explicitly for this purpose, Ethical Capital Partners, and changed its name to Aylo. Over the years, the company has removed almost 10 million videos, banned 60,000 sensitive search terms, strengthened its moderation teams (which now account for 20 per cent of employees) and introduced advanced identity verification systems for all performers, including artificial intelligence systems that conform documents and profile photos. But if control over uploaded content seems to have improved, that over access remains unresolved. And here we return to the age verification querelle.

Ue, in arrivo app per verificare l'età dei minori sui social media

Italy: AgCom's new rules

In Italy, the conflict has not yet exploded, but the fuse is lit. On 18 April, AgCom approved the guidelines for age verification on adult sites. The system envisages the intervention of certified third parties to provide proof of age, through a process based on two steps: identification and authentication. The aim is to prove one's age without having to reveal one's identity.

Meanwhile, the EU has commissioned AgCom to test the new app that will act as a bridge between the provisional system and the European Digital Wallet, expected by 2026. The app will allow users to request digital proof of age from certified third parties, without compromising privacy, as proof of age will be stored exclusively on the user's device, and thus anonymously on the network.

Waiting for the European Digital Wallet

The tool that could revolutionise age verification is the Digital Identity Wallet, expected by 2026. It is an official app - developed and managed nationally but with common European standards - that will allow citizens to digitally store personal documents such as identity cards, driving licences, health cards and, indeed, proof of age. The key element is that this proof will be able to be shared selectively and anonymously: an adult website, for instance, will be able to know that the user is of age, without receiving either the name or other identifying data. According to Brussels, the wallet will be interoperable across the Union and can also be used to access public services, sign documents, or prove one's identity in sensitive contexts, online and offline. Its use in the most sensitive contexts - such as accessing adult content - aims to become a standard solution for balancing the right to privacy with the - increasingly urgent - need to protect minors online.

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