Porsche, -10% global sales. Sharp drop in China (-26%), electric Taycan suffers

The German carmaker Porsche delivered 279,449 cars to customers in 2025, a decrease of 10 per cent compared to 2024. "After several record years, our deliveries in 2025 were below the previous year's level. This development is in line with our expectations and is due to material shortages for the 718 and Macan models with internal combustion engines, the still weak demand for exclusive products in China and our value-oriented supply management," said Matthias Becker, Member of the Board of Management for Sales and Marketing at Porsche AG. With 84,328 deliveries, the Macan was the best-selling model range (+2% year-on-year). North America remained the top sales region with 86,229 deliveries, a figure in line with 2024.

In China there was a 26% drop to 41,938 units. In Europe (excluding Germany), deliveries were 66,340, down 13% year-on-year, while Germany saw a drop of 16% to 29,968 units. Looking at the engines of cars sold, in 2025, 34.4% of global deliveries are electrified (+7.4% year-on-year), of which 22.2% are fully electric and 12.1% plug-in hybrid. In Europe, for the first time, more electrified cars were delivered than internal combustion engine models (57.9% electrification share), with one in three cars delivered fully electric. However, the 22% electric-only model suffered by the Taycan sports car saw a 22% drop in global sales, stopping at 16,339 units.