2' min read
2' min read
After a month of June that operators defined as low due to a clear slowdown in admissions (between 5 and 10% compared to June 2023), also conditioned by weather uncertainties, the Marche region is looking confidently to the two-month period July-August to improve on the 2023 summer result (-20/25% between May and June, -3/5% between July and August), "perhaps by extending the summer until September," hopes Massimiliano Polacco, director of Confcommercio Marche. Also supporting this objective is the expansion of international summer routes to Poland (Krakow), Germany (Düsseldorf Niederrhein), and the United Kingdom (London Gatwick) to Ancona-Falconara airport.
The Let's Marche claim is reinforced by the attractiveness of Pesaro as the Italian Capital of Culture 2024, by service costs estimated to have risen by only 3%, and by an offer that is not only seaside (the number of blue flags has risen to 19), which remains the favourite of Italian tourists: "The hinterland is much sought after by foreigners, particularly from Germany and Holland, which are our most loyal markets," notes Polacco. The Marche hills are a booster because they are closely linked to the cultural system, which has a very strong identity and lives in an extraordinary natural context characterised by our historical villages'. There are a total of 50 of them and to relaunch them, the Marche Region has made 60.2 million available to achieve two objectives: "To transform a great heritage that is now abandoned into welcoming and attractive places, equipped with accommodation facilities and cultural and food-and-wine offers," explains the governor Francesco Acquaroli, who has kept the delegation for tourism for himself, "and to network, working in synergy and not in competition, creating a true circuit of the villages. Projects in perspective, however, which are linked to the objective of continuing to build a strong image of the Marche region in Italy and abroad so as to intercept new tourist flows (according to a report by the regional Confcommercio, 45.3% of tourists who come to the Marche belong to the so-called Generation Y, i.e., between 29 and 43 years of age), moving from a traditional and monopolar model of attraction to a model of conjunctions, where the offer is broad, sustainable, inclusive thanks to the contribution of the entire supply chain, because - in Acquaroli's words - 'in Le Marche you don't necessarily have to choose, there is everything a tourist wants.
