Power and lightness for the skin: new face serums under the microscope
It is not an extra, it must become an integral part of the daily routine. Strengths: a weightless touch and a wealth - both in terms of concentration and quality - of active ingredients.
by Laura Belli
It is the key step before any other cosmetic: apply it morning and evening on the clean skin of the face and neck, in a homeopathic dosage of one, maximum two strokes. How you massage it in makes all the difference, so much so that many brands suggest a specific gesture: generally speaking, the trajectory to follow is from the centre of the face outwards and from the bottom upwards.
From universal versions, true basics suitable for all skin types and ages (such as those based on hyaluronic acid), to dedicated solutions with a targeted focus, all new-generation serums display a great pleasantness to the touch and a play time, the time of application and penetration of the product, reduced to a minimum. To achieve this, here is a wide selection of products (in the photo, to be discovered from left to right by combining them with the explanations below).
ACTRACTS FROM ETHICAL AND BIOSUSTAINABLE SOURCES
Gwyneth Paltrow's skincare brand, goop beauty, is an expression of her clean thinking: only high-performance ingredients from ethical and biosustainable sources are chosen for the formulas. In her 3x Retinol Regenerative Serum patented complexes of three different retinoids are combined with peptides that reduce loss of firmness, uneven grain and wrinkles. The choice to include liquorice extract, niacinamide and bisabolol plays into the skin's comfort, counteracting redness and dryness typical of retinol treatments (30 ml, 180 €, exclusively for Italy in The Beautyaholic's Shop stores, beautyaholicshop.com).
The IMPRINT OF REGENERATIVE MEDICINE
















