Prada closes nine months 2025 with revenue up 9%
In the period to 30 September, net revenue amounted to EUR 4.070 billion. This is the 19th quarter of uninterrupted growth for the group
The first nine months of 2025 closed on a positive note for the Prada Group: in the period to 30 September, net sales were €4.070 billion, up 9% year-on-year, marking the 19th quarter of uninterrupted growth for the group. Retail sales were €3.647 billion, up 9.3% year-on-year, driven by like-for-like and full price, and up 7.6% in Q3. The Prada brand accelerated in Q3 to -1%, with retail sales at -2% for the nine months, and Miu Miu maintained a solid growth trajectory, with retail sales at +41% year-on-year. All geographic regions were up.
While Prada showed solidity, with retail sales at -1.6% in the nine months and -0.8% in the third quarter, Miu Miu maintained its powerful growth (+93% in the year 2024 and +49% in the first half of 2025) with +29% in the third quarter, with sustained sales in all categories and geographical areas. The launch of Miutine, the first fragrance created in collaboration with L'Oréal, represented a further milestone in the beauty segment.
Regarding the performance of the group's market areas, double-digit growth was recorded in Asia Pacific, +10% in the period, with signs of improvement in China Mainland in Q3. Positive performance in Europe, +6% in the nine months, supported by domestic consumption and tourism. Q3 saw a similar trend to the previous quarter, with resilient local demand and weaker tourist flows.
Good progression in the Americas, +15% in the period, with a sequentially accelerating Q3. Japan was up 3% on a 2024 characterised by extraordinary tourist flows, particularly in the first half of the year; Q3 improved, supported by both positive local demand and stronger tourist flows.
Solid growth in the Middle East, +21%, with a moderating Q3 on a high comparison basis.
"The consistency of our results, in a complex macroeconomic context, confirms the strength of our brands and the validity of our strategy," commented Patrizio Bertelli, Chairman and CEO of the Prada Group. "With this one just concluded, the group has recorded 19 quarters of uninterrupted growth. We continue to focus our business on creativity, products of excellence and craftsmanship, indispensable foundations for lasting relevance and sustainable growth. These principles will continue to guide us as we navigate with confidence, discipline and a sense of responsibility in an ever-changing environment.
"Our performance testifies to the integrity of our brands and the diligent and solid execution of our teams," adds Andrea Guerra, the group's CEO. "Prada has accelerated compared to the previous quarter; Miu Miu has been on a sustained growth trajectory for four years, which has been confirmed again this quarter against an exceptional comparison base. Despite the still difficult environment, we remain confident in our growth path, investing in products and experiences that excite our customers, pursuing excellence in terms of agility and flexibility.
