Prada closes the half-year up 16 per cent and posts its 22nd consecutive positive quarter

The Prada Group’s positive run of results continued into the first half of 2026: during the period under review, net revenue stood at €3.048 billion, up 16 per cent year-on-year, with the second quarter showing a 7 per cent increase. Retail sales totalled €2.633 billion, up 12% year-on-year and up 3% on an organic basis, compared with a 10% increase in the first half of 2025. Here too, the second quarter saw growth accelerate by 5 per cent, despite a more pronounced impact from the conflict in the Middle East.

Prada, the flagship brand, delivered a very strong performance, with retail sales up +3 per cent year-on-year, strengthening further to +6 per cent in the second quarter, driven by like-for-like and full-price sales. Miu Miu’s sales rose by 3 per cent, with the second quarter in line with the first, against a backdrop of greater exposure to the Middle East and a comparative base of +40 per cent in the second quarter of 2025. There was sequential improvement across all geographical regions except the Middle East, with particularly strong performances in the Americas, Japan and Asia-Pacific.

Versace’s performance was in line with expectations, with net revenue of €305 million for the half-year.

“Against a backdrop of geopolitical and macroeconomic turbulence, we have continued to implement our strategy with rigour,” commented Patrizio Bertelli, Chairman and Chief Executive of the Prada Group. Our ongoing commitment to product excellence, underpinned by craftsmanship and creativity – which have always been essential elements – has enabled us to achieve 22 consecutive quarters of organic growth. The environment will remain uncertain; we must remain agile and constantly innovate, leveraging our industrial structure and maintaining a balance between short-term discipline and long-term vision.”

“We have closed the first half of the year with solid results, underpinned by a second quarter that gained momentum following a strong start to the year,” said Andrea Guerra, the Group’s chief executive. “Prada delivered a very positive performance in Q2 and we will continue to invest in product, retail and communications to help the brand reach its full potential. Miu Miu has confirmed its relevance and desirability, building on a solid and consistent track record developed over the years, despite a still challenging year-on-year comparison. Pieter Mulier’s appointment at Versace marks the start of a new creative chapter for the brand, and we are delighted to welcome his talent and vision to the Group. Our strategy is clear and our brands have solid foundations; looking ahead to the coming months, we will maintain discipline and dynamism in our execution, pursuing the Group’s ambition to generate sustainable growth that outperforms the market average.”