Prada: net revenue up 15 per cent, but growth slows in Q3. The Middle East weighs on Miu Miu
Prada closed the first nine months of 2026 with net revenue of €4,541 million, up +15 per cent year-on-year, and recorded organic growth of +4 per cent over the nine-month period. Growth slowed in the third quarter: during this period, net revenue rose by 11 per cent, whilst organic growth stood at 1 per cent.
“In a particularly challenging third quarter for the sector, the Group has demonstrated resilience, underpinned by the appeal of its brands and effective retail execution,” commented CEO Andrea Guerra. He added: “Looking ahead to the coming months, we will continue to invest in our brands, maintaining credibility and authenticity through discipline and ambition.”
Retail sales continue to drive the figures, totalling 3,934 million euros, up 11 per cent year-on-year, with organic growth of 2 per cent compared with the 9 per cent recorded in the corresponding nine months of 2025 compared with the same period in 2024. Looking at sales in company-owned shops, the third quarter remained stable.
The best performance in terms of growth was achieved by Prada, the group’s flagship brand: retail sales rose by 2 per cent over the nine-month period, whilst Q3 growth stood at +1 per cent. Following a period of genuine boom, however, Miu Miu has seen a slowdown: the brand, an expression of Miuccia Prada’s creativity, has suffered the consequences of the geopolitical situation and the negative impact on consumer spending in the Middle East, closing the period with retail sales up 1 per cent – albeit against a very high base: growth in the first nine months of 2025 had been 41 per cent. The third quarter was “essentially stable, excluding the impact of the Middle East”, according to the statement.
Versace, the latest addition to the Prada Group, recorded net revenue of 441 million euros in the first nine months. However, industry insiders are focusing their attention on 2027, which will mark Pieter Mulier’s debut as creative director.
