Primark opens in Biella and creates 90 jobs
The Irish company also announces the construction of a first logistics platform in Italy
Primark, the Irish low-cost clothing chain, consolidates its position in Italy with the opening of its twentieth shop in Biella, in the "Gli orsi" shopping centre, and announces an agreement with Segro, a company specialising in industrial real estate development, for the creation of its own logistics platform, the first in the Peninsula. The Biella shop is in the shopping centre managed by Sonae Sierra Italia, covers an area of 2,300 square metres, required an investment of 6.5 million and led to the creation of about ninety new jobs. Customers will be able to shop a wide range of products, from everyday basics to the latest fashion trends, including its popular Edit collection and collaborations with Rita Ora and Paula Echevarría.
"The opening of the new Primark shop at Gli Orsi shopping centre is an important signal for our city. The investment made and the 90 new jobs created confirm a lively development trend in the Biella area and a good ability to attract international businesses," says Marzio Olivero, mayor of Biella. "We are proud that Biella has been chosen for this commercial operation, which will help to strengthen the local economy and expand the offer for citizens and visitors alike.
The shop is part of Primark's development plan, which has earmarked EUR 40 million to open five more shops in Italy over the course of the year. "We are thrilled to open this shop and to announce plans to open our first logistics hub," says Luca Ciuffreda, director of Primark Italy. "The passion, dedication and teamwork of our organisation made this possible, and I am very proud of what we have achieved together. We are delighted to bring our unique offer of affordable fashion and great quality products to the Biella community, as part of our ambitious strategy of expansion and investment in the Italian market". This market will be served by the new logistics hub, which will have a total surface area of 81 thousand square metres and will be built in Alessandria, a town chosen for its proximity to the port of Genoa, leading to the creation of 200 jobs. The building will be constructed according to a built-to-suit approach, reflecting the customer's specific needs. The building will be constructed with a focus on sustainability, aiming for Breeam new construction "Excellent" and BiodiverCity certifications, a new certification process aimed at assessing and promoting the value of biodiversity in the real estate sector. The building will also be equipped with a number of features aimed at promoting employee well-being.
