Primerent, premium mobility tailored for the business and lifestyle of tomorrow

In a constantly changing environment, where time, efficiency and flexibility have become key factors in business decisions, mobility is also changing face. Today, the real value lies not only in the vehicle itself, but in the quality of the experience offered to the customer. In this scenario, Primerent stands out as one of Europe's leading operators in the short and medium-term rental of top-of-the-range cars, with a model founded on personalised service, strategic vision and constant innovation.

Its ability to adapt quickly to market changes and to anticipate the needs of an increasingly mobile and selective clientele is one of the main competitive factors on which the company has built its leadership.

Founded in Italy almost twenty years ago, Primerent has been able to intercept a fast-growing demand: that of tailor-made premium mobility, designed for managers, entrepreneurs, professionals and private customers with a high frequency of travel. The result? A growth of +10% in 2024 alone, with a turnover exceeding 20 million euros. Numbers that confirm the solidity of the proposal and the company's ability to remain at the forefront in the most demanding segment of the market. Underlying Primerent's success is a distinctive approach to the concept of mobility as a service. It is not a simple rental platform, but an ecosystem designed to offer a tailor-made, flexible, punctual travel experience that meets the highest expectations. Each request is handled directly, with assistance that starts before the rental and only ends when the vehicle is returned.

The logistics network, consisting of nine strategically positioned operational centres - Rome, Milan, Florence, Olbia, Ventimiglia, Bari, Catania, Palermo and Verona - guarantees fast and complete coverage throughout Italy and southern Europe. This allows Primerent to offer customised deliveries to any location, including airports, hotels, offices or private residences. The customer relationship is managed by a team of mobility managers, highly qualified and multilingual professionals, who follow every detail, building a continuous and direct dialogue. An added value that translates into reliability, operational speed and total peace of mind for the customer. The service is completed by a team of over 50 Specialist Drivers, trained at the Primerent Academy, in charge of delivering and collecting vehicles 24/7, with maximum punctuality, confidentiality and attention to detail.

Primerent's wholly owned fleet consists of over 500 premium and luxury vehicles, selected from the most exclusive models of the major international brands: Ferrari, Lamborghini, Porsche, Mercedes-Benz, BMW, Land Rover, Audi and MINI. Supercars, top-of-the-range SUVs, executive saloons, cabriolets, representative vans and 100% electric cars: each category is updated every 8-10 months, always guaranteeing the latest market innovations.The company's elite positioning is reinforced by strategic partnerships: Primerent is the exclusive operator in Italy of the Hertz Dream Collection and an official partner of American Express, with privileged services for Platinum and Centurion card holders. Another key plank of Primerent's strategy is sustainability. Already today, 75% of the fleet is hybrid or electric, with a target of 83% by the end of 2025. This is a decisive step towards a more responsible future, combining respect for the environment, high performance and high design. In a world where social responsibility is a competitive lever, this choice represents a concrete advantage.

On the business front, Primerent has developed exclusive formulas for the corporate world. The Prelease service provides immediate availability of premium vehicles pending delivery of new corporate fleets, while the Long Relief programme ensures business continuity in the event of vehicle downtime or maintenance. Two solutions that respond to the growing need for agile, continuous and strategically planned mobility. The target audience is not only high-end private users, but increasingly international companies and groups looking for reliable, representative mobility solutions that are consistent with their corporate image. Primerent, in this sense, does not simply offer vehicles: it offers time, efficiency, image and prestige.

In an era when time is the real scarce resource, Primerent offers more than a car: an ecosystem of services designed for those who want to drive change, in style. The company's elegance, expertise and strategic vision continue to redefine the parameters of luxury travel, making Primerent one of the most authoritative points of reference in the European high-end mobility scene.

(For more information https://www.primerentcar.com/it )