Luiss-Edenred Observatory

Productivity up by up to 30% in companies with welfare plans

The largest increase in average annual turnover is seen in companies with between 50 and 249 employees

by Valentina Melis and Claudio Tucci

(Adobe Stock)

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Corporatewelfare is not just a package of 'goods and services' that looks after the well-being of workers, sometimes of their families. For an increasing number of companies it is a true 'industrial policy' measure that generates value, especially, somewhat surprisingly, forSMEs. This is supported by the first annual report of the Corporate Welfare Lab, the new Observatory realised by Luiss Business School in collaboration with Edenred Italia, which is being presented on Monday 16 February in Rome.

Data

The numbers are quite clear. The introduction of every new welfare service, e.g. supplementary healthcare, reimbursement of school expenses, incentives for mobility or leisure, generates an average increase of 2.1% in per capita turnover.

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Not only that. The study, conducted on 600 Italian companies, highlights a real 'productivity spread', with an impact that rewards small and medium-sized companies in an extraordinary way. In small companies, those between 10 and 49 employees, those who adopt a structured welfare plan record an average turnover of EUR 6.5 million, compared to the 5.1 million of competitors without one: a positive differential of 26.7 per cent.

In the medium-sized companies (50-249 employees) the competitive gap grows further: companies with structured welfare achieve average revenues of 33.9 million euro, clearly outstripping companies without welfare at 26.1 million. This surplus in value is worth EUR 7.8 million, i.e. a growth of 29.8 per cent. The trend is also confirmed in large companies, where structured welfare accompanies a turnover differential of 19.5 per cent.

In short, a strong push to support businesses and workers, which coexists with the more traditional productivity bonus, facilitated by the last Budget Law with a taxation dropped from 5 to 1 per cent, up to a maximum of 5 thousand euro gross per year (private workers with incomes up to 80 thousand euro are eligible).

The positive aspects

"Every measure that supports the purchasing power of those in work is useful," emphasises Fabrizio Ruggiero, CEO of Edenred Italia. "But to understand what generates value over time," he continues, "we need to distinguish the instruments: theeconomic reward recognises the result, the welfare creates the conditions to achieve it. The Observatory's data tell us that those who offer structured services have lower turnover and higher productivity. The monetary premium responds to today. Welfare, by taking care of people, builds tomorrow. And it is often there that the ability to attract and retain talent is at stake'.

Moreover, as the Luiss-Edenred report shows, welfare, in addition to budgets, also affects company demography. Research has produced a 'Human Capital Dynamics Index', which measures the ratio of inputs to outputs in companies. Well, the figure clearly rewards those who invest in people: in companies with structured welfare, for every outgoing employee there are 3.3 new hires. In companies without welfare plans, this ratio drops to 2.4. Welfare therefore acts as a growth accelerator, increasing by over 30% the ability to regenerate the workforce and attract new talent.

The next steps

Of course, the potential is still partially unexpressed. 79% of large companies have a structured welfare plan, but the percentage drops to 32% in small ones. The so-called informal welfare, i.e. discretionary disbursements, also weighs heavily: 30% of companies (almost four out of ten among the small ones) provide services to workers without having formalised them in an organic plan.

There are many margins for development, as Alberto Dell'Acqua, director of the Luiss Business School Hub in Milan, points out: 'The evolution of work and the growing attention to welfare,' he explains, 'will further favour the use of welfare tools, which will play an increasingly significant role in the coming years. Provided, adds Fabrizio Ruggiero, that structured welfare is seen as an accessible competitiveness tool and not as a complexity: "From this perspective," he points out, "simplifying regulations means giving companies of all sizes the opportunity to activate one of the most effective growth levers.

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